Let’s get to it.
Whether you write short stories or longer fiction, you have two choices. Maybe you’re not aware you’ve made them, but as soon as you start writing, you have.
And a lot of the time, copywriters don’t have as much freedom.
So what is it?
As a fiction writer with new ideas, do you:
Start with a character, and get something cool for them to do?
Or do you start with something cool to do, and dream up a character to get things done?
Put another way:
Character or plot?
Whatever works for you is fine.
But copywriters have a much more difficult time. A copywriter’s “plot” starts with the problem their prospect (character) is dealing with.
(Look at that, character + plot = prospect + problem).
Anyway, here’s the bad part:
Copywriters can’t start with plot. Well, almost never. Starting with plot for a copywriter is like saying, “I want to help people start their own businesses.”
Copywriters need a Who to fill in more details. Which leads to What they care about, and How to best help them to a solution.
Without any of that, writing an email, sales letter, or video script is like running into a dark room. On a moonless night. Copywriters need someone in mind to write to. They have to start with character (the prospect).
So you fiction writers throw plots down, all you want. Kickstart your creative juice with wild events. Go ahead.
But copywriters will have their prospects go first, thank you.
As a fiction writer, do you start with plots or characters first? Or have you ever started with a problem, with no market, as a copywriter? How did it work out? Let me know in the comments.
Until next time,