A Cool Fiction Trick That Drives Copywriters Up the Wall

Let’s get to it.

Whether you write short stories or longer fiction, you have two choices. Maybe you’re not aware you’ve made them, but as soon as you start writing, you have.

And a lot of the time, copywriters don’t have as much freedom.

So what is it?

As a fiction writer with new ideas, do you:

Start with a character, and get something cool for them to do?

Or do you start with something cool to do, and dream up a character to get things done?

Put another way:

Character or plot?

Whatever works for you is fine.

But copywriters have a much more difficult time. A copywriter’s “plot” starts with the problem their prospect (character) is dealing with.

(Look at that, character + plot = prospect + problem).

Anyway, here’s the bad part:

Copywriters can’t start with plot. Well, almost never. Starting with plot for a copywriter is like saying, “I want to help people start their own businesses.”

Copywriters need a Who to fill in more details. Which leads to What they care about, and How to best help them to a solution. 

Without any of that, writing an email, sales letter, or video script is like running into a dark room. On a moonless night. Copywriters need someone in mind to write to. They have to start with character (the prospect).

So you fiction writers throw plots down, all you want. Kickstart your creative juice with wild events. Go ahead.

But copywriters will have their prospects go first, thank you.

As a fiction writer, do you start with plots or characters first? Or have you ever started with a problem, with no market, as a copywriter? How did it work out? Let me know in the comments.

Until next time,



About Ty Mall

Thanks for stopping by. I've almost always been interested in writing, among other things. Along with discovering pop culture, I've uncovered a lot about the craft over the past 10 years. And whether you're a fiction writer or email copywriter, I'm here to pass on what I've found out. And have a ton of fun in the process.
This entry was posted in Characterization, Fiction and Copy Decodes, Plot and tagged , , , , , , . Bookmark the permalink.

3 Responses to A Cool Fiction Trick That Drives Copywriters Up the Wall

  1. Pingback: Fiction File: The Third Piece of A Great Story is… | Fiction and Copy Decoded

  2. Pingback: Email Overload, A Small Gem, And Fab Fiction Friday… | Fiction and Copy Decoded

  3. Pingback: Grilled Chicken And Triple F… | Fiction and Copy Decoded

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s