Do you remember Mickey Mouse? He’s one of the most well-known cartoons in America, and maybe history.
One cartoon I remember (from the House of Mouse series) involves Mickey relaxing in a mountain cabin. Pete and his cousin Zeke find the cabin after some hijinks and ambush Mickey. Mickey deprives them of food by claiming that each was trying to poison the other. So he eats all the food, and they get nothing. After more strange happenings, Mickey ends up bringing the duo to justice.
Great story, right?
But this is a Copywriting Codex. What does a cartoon mouse have to do with copywriting? Mickey did things that built on each other.
Mickey thought well on his feet. After the ambush, Mickey got tied up. He tried to call out, and was stopped. Mickey kept trying to get the upper hand. He turned Pete and Zeke against each other, and acted as the only solution to their problems (which is a lesson in itself).
As copywriters, we also need to think on our feet, in a sense. How many different techniques can we use to get through to prospects or clients? Which leads me to the next point about Mickey…
He considered his audience. This one was more of a guess for Mickey, but he played on Pete and Zeke’s distrust of each other, and their gullibility.
As copywriters, I’m not suggesting we take advantage of people. But finding out how people think and what they want is always helpful in getting through to them.
That’s it for today’s post. We’ll keep up the Disney theme with tomorrow’s post, about a hard-to-understand sailor with anger management issues.
Until next time,