You Won’t Believe What I Did the Last Time I Was Up After Midnight…

And no, I’m not about to confess what I did at a New Year’s Eve bash. I do need to back up a little…

November 18th last year, I had a consultation call with my mentor, who helped me make plans for my business. I got feedback on my prospecting, and followed up with prospects I hadn’t written in a while.

That was only the warm-up…

Getting this blog cranked up factored in to my plans, too. My brain took flight as I researched blog platforms, and came up with ideas for posts.

Well, one thing led to another. I went to bed. More like, I tried to go to bed. By 2 a.m. I was still up with something I like to call…

Idea-Induced Total Insomnia (I.I.T.I.)

Whether you’re a copywriter or a fiction writer, has that ever happened to you? Characters, plots, stories, subject lines, what-have-ya, racing through your head? With zero intention of leaving you alone and letting you rest your brains?

That’s what I had that night. A simple remedy put it all to rest. I should’ve done it at 10 p.m.

Here it is:

1. I picked up a notebook and pen I have near the bed. I’d heard it’s an awesome idea to have paper and pen nearby in case an idea strikes. Glad I took that advice.

2. I turned on the light. It’s been my experience that reading ANY writing that was written in the dark is ridiculous. Don’t try it. My scrawl ends up squished together or stretched out, for some reason.

3. I wrote down everything I could think of, put everything back, and turned off the light.

4. I fell asleep (at last!)

Turns out this all happened because I decided to turn off my brain before the ideas decided they were done. Now, I can’t say paper and pen will solve your insomnia every time. But if it’s the writing-idea kind, it just may do the trick.

Drop me a line in the comments with your favorite strategy for soothing your creative side, when it’s in overdrive.

Until next time,



About Ty Mall

Thanks for stopping by. I've almost always been interested in writing, among other things. Along with discovering pop culture, I've uncovered a lot about the craft over the past 10 years. And whether you're a fiction writer or email copywriter, I'm here to pass on what I've found out. And have a ton of fun in the process.
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4 Responses to You Won’t Believe What I Did the Last Time I Was Up After Midnight…

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