You already have. I hope you weren’t too grossed out. It didn’t hurt me at all, and I’m honored you took me up on my offer.
Let me explain…
Every time you write something and let someone read it, it’s putting them into your head.
Well, you write about what matters to you, especially in fiction. Theft, loss, curiosity, your dog, whatever. If it matters to you, you’ll write stories, and maybe novels too, about it. Because you’re in pain, curious, depressed, or what-have-ya. And writing is often the perfect way to give voice to those feelings. To get them out in the open and deal with them–even if some aspects of the situation are made up.
It’s also a great way to get the creative juice flowing.
For you email copywriters, you’ll be writing about problems, solutions, and more that matter to your (or your client’s) prospects. But even if you follow a format the client lays out, the way you express those solutions, and make those connections will be your own.
And handing that story or email to someone with a “Well, what do you think?” is like handing them the emotion, thought, and feeling that went into it.
Kinda like handing them a piece of your brain.
I hope you enjoyed the piece of mine I shared today.
Until next time,