This Decode is about fiction writing, but in here is a great trick for copywriters, too.
It helps me a lot with anything I write. And it’s just a small mental adjustment. Easy, one-step stuff.
But I didn’t figure it out, right away.
A long time ago, I took an assignment from a company to write fiction for them. For the amount I wrote per piece, the pay wasn’t spectacular, but the experience was fabulous.
Anyway, this wasn’t just any fiction. These pieces were supposed to be the first chapters of novels. I also had to sketch out a general plot and character list for others to use to complete the book.
That was it.
I did that 15 times for this company. One chapter, plot summary, and character list at a time. I learned about pacing, and all kinds of things, as I continued to write.
And I wrote a lot. Altogether, it was 45,000 words, if I’m not mistaken.
But it wasn’t until I did the 16th novel beginning for a different company that I finally hit on the secret I’m going to share with you.
I don’t like editing as much as creating. But we can’t be putting haphazard fiction stories or email copy out there (although there are different opinions and what-have-ya in copywriting circles about what’s considered haphazard).
Writing these first chapters became a lot easier, a lot more fun, and a lot faster when I decided to
imagine that finishing the story was someone else’s problem.
Since chapters two through whatever really would be someone else’s doing, I didn’t have to worry about it. I needed a coherent, well-thought-out beginning. And that was it.
It took so much weight off my shoulders.
I didn’t have to get everything so perfect, or polish endlessly, or stay up late wondering what came next.
I do my best to never edit while I write, which is why this works so well for me.
For copywriters, it works the same way. Just get it out. Imagine someone else will have to deal with what you’ve written. Later on, that will be you, but see if it doesn’t give you peace of mind to forget about the editing and just write something.
Go ahead. Try it now. Today.
Then come back with fresh eyes and straighten things up, if there’s a mess.
Until next time,