Copywriting Codex: I Couldn’t Believe My Ears…

How’s it going? Hope your week’s going great so far–the last week of February is nearly over.

All right, let’s get to it.

I was on the phone with a client the other day. I had no idea why he wanted to give me a call, because he didn’t mention anything specific.

We went over results of some previous email campaigns, as well as plans with what to do next to help his business.

He mentioned a while back about wanting to write a video sales letter, and how he wanted to have me help him. He had a specific method in mind that he wanted to use. The more he told me about this method, the more I wanted to learn it, because video sales letters are something I haven’t studied in-depth.

He offered to buy me a second license for this method, so I could have lifetime access.

Thing is, he also told me the bulk of this method involved watching video lessons online.

For those of you who don’t know, I have dial-up currently (you might have a laugh if you read about it here).

This method also has documents I can study, but the video thing was shaping up to be a bit of a snag.

I’d thought about contacting some friends who live close by who have satellite internet, or seeing if I could buy a small laptop and find a wi-fi signal somewhere, and work it that way (which was part of the reason for my computer research mission last Sunday–other than the fact that I like technology, of course).

But on this call, my client suggested something, and I couldn’t believe my ears…

He wants to not only buy me a second license for this method, but also burn all the video lessons from the course on to DVDs for my personal use.

So not only do I get essentially free education, I’ll also learn a skill that can be applied to other projects for this client, as well as every future client I work with.

I can watch the DVDs whenever, no internet required, and still get the information I need.

I’d say that’s pretty cool, wouldn’t you?

It’s nice to know people still exist in this world who will give you a hand, or work with you to get past obstacles.

And it makes the world seem a little brighter because of those kinds of people.

I didn’t want to throw the kitchen sink into this post, so in my next post, I’ll go into the fiction writer’s version of getting a hand.

Make sure to swing by, all right?

Until next time,



About Ty Mall

Thanks for stopping by. I've almost always been interested in writing, among other things. Along with discovering pop culture, I've uncovered a lot about the craft over the past 10 years. And whether you're a fiction writer or email copywriter, I'm here to pass on what I've found out. And have a ton of fun in the process.
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