Have you heard of P90X?
It’s a series of super-effective, pretty intense workouts. They do weight-training, cardio, and stretching, too.
Before the start of one of the workouts, I remember Tony Horton, creator of P90X, talking about the importance of stretching.
If you don’t stretch, you won’t go as far with his exercise program, basically.
Which got me thinking…
This is as true for exercising as it is for writing.
There’s different parts that are worked, is all.
Case in point: I wrote a story involving a superhero–something I hadn’t really tried before. I tried it because an online magazine had a superhero-themed issue, and I thought, “Why not?” I wrote it, spruced things up, and sent it in.
The market ended up rejecting my work. But I learned so much from the writing. It made me approach fiction in a different way, using different characters.
You could try the same thing, too.
Experiment with point-of-view, gender of the main character, story length, and more. Write in a second person (“you” voice) story of 15,000 words from the point of view of a dog, or cat. Or maybe a female, if you’re used to writing from the male perspective.
Second-person point of view might get tiring over that story length, but you get the idea.
That’s why submission calls from online magazines fire up your creative juice–they give you great ideas. Or at least help you start something.
But this is a Decode–for fiction folks and copywriting folks too. How does this concept apply to copywriters?
If you’re a copywriter, you can do this experimenting with the type of sales piece (email, direct mail, sales letter, video script, what-have-ya), or niche/industry (health/wellness, financial, software, biz-op, and so on).
You might find that you like writing for a different type of client, or a different type of piece than you have in the past.
So if you find yourself bored, or feel like you’re stuck writing the same old thing, shake things up.
It’s something I know I should do more often, for sure.
Until next time,