In my last post, I mentioned a little bit about the story behind Veronica Roth’s Divergent series (you can read that here).
Which got me thinking about trends.
I’m seeing a lot of similar things come to the forefront lately, especially in young adult books. I think the following books have things in common:
The Hunger Games by Suzanne Collins (a girl, Katniss Everdeen, tries to get a handle on living in a society with sanctioned to-the-death combat)
City of Bones (The Mortal Instruments) by Cassandra Clare (a girl named Clary sees things she shouldn’t, and discovers she really doesn’t fit in with normal people, and why)
Divergent by Veronica Roth (a girl tries to get a grip on where she fits in a society that divides folks based on personality traits)
That’s a lot of female characters trying to fit in, or figuring out what to do if they don’t, wouldn’t you say? There are differences in each book/series, for sure, but the coming-of-age, where-the-heck-do-I-fit-in, as a central concept, shines through.
I think that means this theme strikes a chord with a lot of people, whether male or female.
And trends and popular themes aren’t just for fiction writers…
For copywriters, one thing I’ve seen come to the forefront is video sales letters (VSLs).
But what’s my point here, really?
Technology advances, and new opportunities arise.
But the core principles remain the same.
Writing fiction follows a similar structure as it did 100 years ago–things that may be common knowledge now, like Katy Perry, American Idol, Pink, and more, just didn’t exist, and couldn’t be referenced.
Not that everything should follow an A-B-C format, necessarily. There are pieces that fit together–character, plot, setting, and so on–but that’s another post or two. And I think things should be like a canvas–you can put different colors on there, and come up with a different painting, based on what techniques you know, and so on.
It’s the same with copywriting, but a little different.
Copywriting, or writing to persuade/inspire action, has advanced, too. Folks get paid to write emails, now. When the ad men of the 1920s were figuring out what worked and what didn’t, email didn’t exist. And online video, Facebook, or Twitter wasn’t around either.
Writing is about opportunity, which I think also means there’s space for everyone to write what they would like to write. You also have to match the market, if you want to publish for magazines, or what-have-ya. If you self-publish or market yourself in a different way, study is still needed.
And that applies if you write short stories, novels, emails for clients, video scripts for your own information products, and so on.
So that you connect with the people who are going to love what you have to say through your writing, either because they’re entertained (fiction), or because you’re helping them solve a problem (copywriting/writing to inspire action).
And that’s what really matters.
Until next time,