How One Phone Call Made Me Grateful…

I had a great consultation call with a client yesterday, that I’d like to discuss in a bit.

There’s something I need to ask you first, and I want you to be as honest as you can.


I’ve got a question for you:

Can you keep everything in your head to write a great short story, email, or script, and get it all down without…

Leaving something out

Getting confused

Or just plain forgetting something?

You’ll have my answer to that in a little bit. I’ll get to that consultation call.

I turned in the first draft of the script for a video sales letter to a client a few days back, and he called me up yesterday to discuss some things. He’s a guy who actually went through the same things that his prospective clients go through (which is GOLD to have in any client of yours, for you copywriters out there).

Some parts of the script needed to be smoothed out, and we batted suggestions back and forth about how to do that.

There were also pieces of the script that needed to be filled in with more detail (I didn’t know exactly where until I got started). But we both got a solid plan nailed down to get things into way better shape.

My answer to the question about getting everything right on the first try may be obvious by now, but it’s…

“No, I can’t get it all right on the first try.”

And that’s the whole point of today’s post…revision. The opportunity to make something a lot better than it was.

It works the same way for copywriters as it does for fiction writers. You let the work rest, and then go back over it (or best case, get someone else to go over it with you, and then ask them specific questions).

My client asked me those kinds of specific questions about this script, that’s for sure.

And then you make fixes, and put what you’ve learned about the craft of writing to work.

Revision’s actually an amazing thing. Because there are a lot of cases in this world, and maybe in your own life, where you didn’t get…

A second cookie…

A second date…

A second (what-have-ya)…

And revision gives you that second chance to make a good thing better.

Another try.

Could you imagine what would happen if all the word processing software on the planet locked you out from doing any revisions or editing on anything you wrote, after you got your first draft done?

Don’t know about you, but I’d say that would be a scary situation.

And I’m glad it’s something we don’t have to deal with. I’m grateful we all have a chance to make our writing better.

Unless the machines take over…couldn’t resist that one!

Until next time,



About Ty Mall

Thanks for stopping by. I've almost always been interested in writing, among other things. Along with discovering pop culture, I've uncovered a lot about the craft over the past 10 years. And whether you're a fiction writer or email copywriter, I'm here to pass on what I've found out. And have a ton of fun in the process.
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