How a Life Coach Took My Brain To The Cleaners…

Last post, I told you that I’d share what a life coach taught me about rolling with the punches.

That time is now.

And the weird part is, it didn’t start out that way at all…

Several weeks ago, a life coach from Texas asked me to write some emails for her (this should probably be a Copywriting Codex for you persuasive writers—but I realized fiction writers could use this too).

Seemed simple enough…write two emails to build trust with her list, and then a few promos for her new group coaching program.

But I decided to back up the dump truck and shovel a mountain of dirt on a molehill of a non-issue.

Bad move.

See, I’d never written for a life coach, up to that point. I turned down my heart rate after I got advice from another writer, who told me to treat them as any other client. But instead of the benefits and features being in a gizmo, they were going to be inside someone’s head.

Hmm. Okay. Not a problem.

Anyway, I scheduled a consultation with the coach for the morning—10 a.m.

I have a little ritual I go through (mostly because of dial-up internet that we have at the house).

To keep the main line clear, I hook up another phone to our internet line to use for consultations, usually. That means I check email as late as possible before unplugging the lines and switching them.

I got everything switched, and then went outside to enjoy the breeze, walk around, and generally work off some stress that shouldn’t have been there.

I get back inside, and make the call.

No one’s there.

So I leave a message, saying I’ll call back in a few minutes.

Maybe the only way to get better at talking to machines, is to keep talking to them? I dunno.

Anyhow, I make that second call, and for some reason, I have doubt pounding me with totally illogical conclusions—did I mess up, did I say something I shouldn’t have during scheduling?—including a five-second pause during that message when I didn’t say anything. To a machine.

(I’m slapping my forehead).

So I finally got the hint, and checked my email, just to be sure I wasn’t missing something.

Well, I had…like the time I lost a pencil–behind my own ear.

Turns out my client sent me a message shortly before our consult, telling me she wanted to reschedule.

Why should you care?

First, I worried about something I had zero control over. None. That’s bad. A waste of effort and time.

Man, that’s the third or fourth time that lesson’s come around.

Number two? People are people, and they will understand legitimate things that are out of your control—if they don’t, you probably don’t want to work with them anyway.

So we rescheduled that consult, which went for over 90 minutes. I literally could not stop listening and taking notes. My normally-allotted 30 minutes went up in smoke. Learned a lot about her background, personality, and audience—all good things.

She talked to me about letting go, strangely enough. It was almost like everything she said was something I was born to hear, and take advantage of (ever had an experience like that?)

And at the end, she actually gave me the advice to limit the time I spend on consultations. I should start charging for initial consultations…well, maybe later. I think of myself as a consultant, instead of just a writer.

But really…

The whole point of this burrito is if you can control things, fine. Plan, strategize. If not, do your best to forget about it.

And in case you’re wondering…my client LOVED the emails I wrote. Not bragging–just one more reason for me not to have sweated one thing about working with her.

Tomorrow’s Fab Fiction Friday. New writing prompt. Even if that’s not your thing, come by anyway. Copywriters can learn TONS from fiction writers. And I always offer tidbits on how to mix things up.

Until next time,



About Ty Mall

Thanks for stopping by. I've almost always been interested in writing, among other things. Along with discovering pop culture, I've uncovered a lot about the craft over the past 10 years. And whether you're a fiction writer or email copywriter, I'm here to pass on what I've found out. And have a ton of fun in the process.
This entry was posted in Creativity, Inspiration, Motivation, Fiction and Copy Decodes and tagged , , , , , . Bookmark the permalink.

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