How’s it going? An interesting title, I gotta say—but I couldn’t have used it for any other week but this one.
On Wednesday, something awful happened at UCLA. For those of you who didn’t hear about it, a water main broke on campus, and flooded it—ruined the basketball court, too, not to mention spraying 8 million gallons of water that probably won’t be recovered (except for whatever goes down storm drains, and the like). Millions of gallons of water, and likely millions in damage (I don’t know—I’ve never repaired a college campus before. A pair of shoestrings, maybe).
And California’s having a major drought. Which stinks. And it’s been going on for years.
A flood and a drought are both ends of a spectrum of trouble with water, wouldn’t you say?
Which brings me to the movie part…
Yesterday I watched Sharknado on the Syfy channel—which is about a dude (played by Ian Ziering) who owns a bar and helps folks battle against some sharks that are coming to land because waterspouts (water tornadoes) are literally throwing them everywhere, with impossible-sounding results (usually ending with someone missing something important—like a limb or two, maybe).
What the heck do a college campus and a movie about sharks have in common?
Oh, and a problem made a WHOLE lot worse by water (flooding vs. flying sharks).
As marketers and folks who write to persuade, making connections and analogies like this is huge. Most analogies only go so far though…and this one was only to show you how things that can seem totally unrelated can be related, at least tenuously. And then from there, you can move on to other parts of your message, email, or what-have-ya.
Now, I don’t mean to trivialize suffering in any way—what happened at UCLA was horrific for a lot of people. I’m only here to show connections—no more, no less.
For you fiction folks, connection is huger (Is that a word? More huge?) than for the persuasion folks—mostly because you have to make all the connections and analogies yourself. You have to be consistent, but it DOES provide a great lesson about running a business, but that’s a subject for another post. (There I am, on the hook for another post again).
So the next time you’re wondering what to write about (email, script, short story), and you’re a little stuck, just dig into the details of things you’ve heard or seen lately, and something should pop out to help you.
Just my take on these things.
If you’d like to drop me a line in the comments about crazy connections you’ve made, have at it.
And have a great rest of the day. July 2014 is officially in the history books–and I appreciate you spending part of it with me.
Until next time,