What World Building Can Teach You About Business Building

Last post, I said I wanted to write to you guys about how copywriters can learn about business building from the world-building that fiction writers do.

That time is now.

But first, a bit of background.

I’m on a lot of email lists for copywriters, marketers, and so on, because I like to pick up tips from people.

A recent email I got talked about setting an appointment with a doctor (a common occurrence for a lot of people). If the doctor’s busy, you get info from the secretary about the next slot the doctor has available for you. Because the doctor has rules.

Then I got an email today about a teacher’s tips for keeping control of her classroom, that related nicely to the one about the doctor, because of the point the teacher went on to make.

Two closely related things in a couple days? Now I have to say something.

But I’m going to take it in a different direction.

In fiction, we build worlds—even in short stories. Those worlds have characters, a setting, passage of time (or not), and more. They also have rules. Now…who makes up those rules?

The fiction writer.

Things like how the classes of a world interact, or any of dozens of other factors that affect the way people/beings/robots/what-have-ya relate to each other as individuals and as groups.

It’s the same with your business, if you’re a copywriter, marketer, fiction writer, or really anyone else out to prosper in life. You can control how your business works. If you want to only work with customers who can pay upfront for two coaching sessions, go ahead.

Ditto if you want to only take phone calls in the afternoon. If that’s one of your rules, that’s fine. As long as people know that upfront, a lot of them won’t bother you about it.

But you have to sit down and think things over. Just like I have to from time to time. What’s working in your world, and what’s not?

Like a short story or fiction book, you have to lay out the rules. And then comes the hard part (sometimes)…

Sticking to them. Without exception (which should also be part of your rules—what exceptions you will and will not make), as well the things you will or won’t do, or what projects you won’t work on.

These rules won’t affect how people work or think as a whole—just those folks who want to work with you.

So the next time you’re thinking about your future, just remember…like a fiction story, there are things you can create, as well as control. Circumstances and your business climate are two of those things. Take advantage.

If you’d like to lob me a comment about one of your personal business rules, go ahead. Make sure to stop by for Fabulous Fiction Friday and a new prompt.

Until next time,



About Ty Mall

Thanks for stopping by. I've almost always been interested in writing, among other things. Along with discovering pop culture, I've uncovered a lot about the craft over the past 10 years. And whether you're a fiction writer or email copywriter, I'm here to pass on what I've found out. And have a ton of fun in the process.
This entry was posted in Fiction and Copy Decodes and tagged , , , , . Bookmark the permalink.

2 Responses to What World Building Can Teach You About Business Building

  1. jdtcreates says:

    Reblogged this on jdtcreates and commented:
    I like how this relates the two concepts and brings them together. Not to mention shows the use of world building beyond being isolated in making fiction.

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