Dropbox + Snickers = ???

How’s it going? Before we get to it, I have to warn you, we’ll be going off the email-copywriting-and-or-fiction-writing path today, a little.

But I hope you still get a lot out of it.

Let’s get to it.

A client of mine, of sorts (which I’ll have to post about at a later time—good things happening there), introduced me to Dropbox.

For those of you who don’t know, it’s a service that allows you to share, back-up, upload, and download files from your computer, to the Dropbox server, to anyone else who has access to that same folder, within Dropbox.

I think you can also access your files from any computer, with or without the Dropbox program on there.

Anyway, a HUGE file was shared with me—over 100 documents inside. Wow.

And because I’m on dial-up internet (currently), I would have never been able to make this post.

Here I am, downloading these documents, one at a time, at 0.4 kilobytes per second (3.0 kb is normal for me here, and most other connections do 500+ kb per second or more). What’s neat about Dropbox is that it predicts how long completing the download will take (one time it said two days, another time 36 hours).

It’s not doing it now, so I’m not sure I saw this, but I thought earlier this morning Dropbox gave me the message:

Downloading files, 0.4 KB/sec, a long time left—Grab a Snickers

Now, I don’t know about you, but I was amused and a little hungry all at once. It was also really bizarre.

A company with thousands of customers put an intentional joke in their software. And I’m waiting for it to tell me to grab a Snickers again.

All right, candy notwithstanding, what’s the point?

Words don’t have to be boring.

Not even those that come with products you buy from somewhere. There are certain niches (like business-to-business), where being too jokey is a no-no. But for most things (and fiction too), being able to make tasteful jokes isn’t a bad thing (like the notice on upside down print I once saw: “If you can read this, you’re spilling your Beer Chips.”)

If you’re a fiction writer, puns may work against you (and if you want to get published in magazines online, quite a few of them mention what they DON’T want you to do).

And if you’re a copywriter, you can use common experiences and funny stories for your emails, web pages, or what-have-ya. Imagination is GOOD.

However, corny is usually too far.

How about you? Have you ever had a funny experience that came from an unexpected direction, and made an impact on you? Drop me a line in the comments. And if Dropbox itself has given you any funny messages, could you share those, too? I’d appreciate it.

Until next time,



About Ty Mall

Thanks for stopping by. I've almost always been interested in writing, among other things. Along with discovering pop culture, I've uncovered a lot about the craft over the past 10 years. And whether you're a fiction writer or email copywriter, I'm here to pass on what I've found out. And have a ton of fun in the process.
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2 Responses to Dropbox + Snickers = ???

  1. Israel Arnold says:

    Some time before 2000 I was reading labels on peanut butter in the grocery store. One label (I don’t know what brand) had a warning on it. “WARNING: May contain peanuts or other tree nuts.”

    To this day I wonder if they knew what their peanut butter was made from and if they really thought peanuts grew on trees.

    • Ty Mall says:

      Israel, that’s interesting that you made the connection between Snickers and peanut butter. Although it’s not a big leap at all. Thinking of peanuts growing on trees makes me laugh, but that’s English for you, I guess. Not sure what to think of the “not knowing what their product is made from” part, though. You know, and I know, and the workers who make it should know. And so should people. Anyhow, thanks for stopping by.

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