Last post, I forgot to mention something about my aunt and uncle’s dog (you can read about why she was a bit down in the dumps here).
I know I talked about business building already in this post, but I want to take a different angle today.
And it starts with the dog I mentioned. My mom and I had to walk Maggie, the miniature Pinscher dog. And do you know what dogs do when they walk?
Well, sometimes. What was a bit funny was that Maggie would sniff and/or squat every couple feet, it seemed like (you’d think she’d never smelled a blade of grass before).
Then she would pee, and that would be that. But throughout, my mom kept saying, “Thank goodness it’s just pee.” Which she shortened one time to…
Think if I said that to you, right now, on the street. “TGIJP.” You may respond with some mental or verbal shorthand of your own, right? Maybe a little…
Or other things I’d rather not print (but that I’ve thought sometimes, anyway, and probably said, too).
All right, bottom line, you wouldn’t get it. Not without having read this post first. Then it would be no problem, you’d know what I meant, and you might even laugh a little. Here’s hoping.
And here’s why that’s so important, in the worlds of fiction and copywriting, especially.
You want people to get it.
To get you.
If they don’t, they won’t empathize with you, trust you, or buy from you—even if “buy” means paying you 6 cents a word for your fiction story.
In persuasive writing (copywriting), this is important because confused prospects (your readers) won’t stick around for you to explain things to them. People are usually too busy for that—they have to know right away why it’ll benefit them to stick around and read.
How do you know what orcs and lightsabers are? Experience. What experience? Depends. Could have been a movie, comic book, video game, online video, or what-have-ya.
Still, those words create instant associations with some folks of Middle-Earth, Star Wars, conflict, and more—even some who only watched a movie or two.
That’s how you draw people in to your stories or copy. Making the totally unfamiliar, familiar—by letting them see, hear, taste, touch, or smell it (where applicable, your mileage may vary on that whole deal).
If this is copy you’re writing, and your prospects have a problem, talk to them about it—that’ll get them interested. And then move them from the familiar (their problem) to the unfamiliar (your solution/product/what-have-ya).
I even have a couple personal examples I can share from my own life, as well as the blog here at Fiction And Copy Decoded, on this subject of making the unfamiliar, familiar.
Whether you’ve read the blog or not, you may not know this, but if you were to talk to me in person, I use a lot of words in ways they aren’t normally used. Which has a tendency to confuse people.
Instead of “thing” or “stuff,” sometimes I use “deal” or “jazz” (see the “mileage may vary” part above; or “What’s this jazz?”)
Sometimes I say “cheaper” when I mean “faster” or “quicker” (“Wouldn’t it be cheaper to cut across than go around?”)
And for the blog example, I almost never use the word “whatever.” I tend to use “what-have-ya” instead. Why?
That makes me, me. And no one else. I’ve created a wacky abbreviation called I.I.T.I. (which you can learn about here). It makes sense when you look things over.
I’ll be mining more of that wacky, especially for Triple F prompts in the coming weeks.
Make sure to swing by.
What about you? Has anyone ever told you that something you’ve said is hard to understand? And have you succeeded in making the connections needed to help that someone understand?
Drop me a line in the comments, and let’s chat. What have you done in your own blog, writing, or life that makes you unique—even if it’s a small thing?
It’s the first day of October! Another month to look forward to. That could be a small thing, depending on your outlook.
Until next time,