Hope you had a great weekend.
I went to a symphony concert (just one afternoon—not for the whole weekend). My brother was performing with some others—it’s a youth symphony, with grade school and high school kids from the area. But they play arrangements from composers like Mozart and Korsakov—no Mary Had a Little Lamb, or anything. And they play jazzy tunes—this time it was Guys and Dolls, but they’ve done other pieces.
Anyway, that’s cool, and the music was fun to listen to.
I’ve gone to (and been in) a lot of the concerts this symphony’s done over the years, and I’ve enjoyed both listening and playing (although as a performer, at least for me, actually playing the music was much better).
But something happened last Sunday that made this concert, well, different.
And it started with the orchestra’s business manager asking me…
“Hey, Ty. You wanna do something fun?”
Now, we have to take a time-out for me to explain a couple things. One, I don’t want to print exactly what I thought when she asked me that question. And two, usually people have, uh, interesting things in mind when the word “fun” is used before the “something” is explained. Usually “something” is complicated, time-consuming, or otherwise involved.
I call that a major dark room scenario.
But the business manager and I know each other (at least a little), so I figured whatever she was going to ask me to do wouldn’t be that bad.
Turns out she wanted me to take tickets at the door. So, she gave me an envelope for the tickets, and a stack of programs, and that was that.
If someone came in the door with a ticket, I took it, and gave ’em a program. If they’d just walked it and bought one, same deal—only they got to hang on to the thing for about a minute, maybe two, before having to give it up.
Floor seats through here, balcony seats up there, have a nice time, enjoy the show.
And kinda fun, too.
So how can this benefit you as a writer—no matter if you do stories, or persuasive copy like emails, sales letters, or what-have-ya?
We’ll look at the flow of this blog post as an example, with one thing in mind…
I knew where we would be going, and you didn’t.
Not to be mean to you—you just didn’t know. You had to find out, a little bit at a time.
Writing’s the same.
I started with a hook about fun and strange being put together—curiosity there (hey, I tried) to get you to start reading.
Then on to comment about your weekend (even though I don’t think anyone’s commented on their weekend yet—but I DO know I never want anyone to have a bad one of those).
Then on to my experience, with a meaningful connection to something that will help you as a writer or a marketer (although we’re technically still in the middle of that part).
I did a lot of telling in this blog post, though, which is not something you want to do all the time (if you need to skip over some things, or you can tell your readers one thing AND show them something else in the same sentence, have at it—but that’s the subject for another post. And telling shouldn’t be done every time, regardless).
Oh, and I have to be me. That’s important, and it took me too long of a time to learn.
I have to be ME.
You have to be YOU.
You have your processes to write and market—or can develop them. I have mine.
Things work out much better that way.
That’s also why there are so many blogs and websites on the Internet, by I’m straying a bit far from the subject there.
That’s enough of that.
What about you? Has anyone ever used the word “fun” to persuade you to do something? How did it turn out for you? Drop me a line in the comments, and let me know, all right?
Until next time,