I had a unique concert experience last week (which you can check out). Long story short, my first time taking tickets at a symphony (and if I’m not mistaken, anywhere else).
Based on what I’d seen, I was looking out for two colors of concert ticket—fluorescent green for students and senior citizens, and canary yellow for adults. That was that.
Imagine my surprise when an elderly lady handed me a blue ticket.
Blue? Was she trying to put one over on me? It had the same look as the other tickets, and she’d had it ready, like she’d come in with it, so I let her through.
And then a lady with two small children did the same thing.
Turns out some tickets were floating around that offered up to two admissions for free.
But I had no idea.
Kinda like a toy I’d seen at a Jewel store during the weekly shopping trip last Sunday. There were toy soldiers, yo-yos, and…
Fake lottery tickets (I’m serious). Right there on the shelf. A set of three or five, or what-have-ya. For sale. In exchange for real money.
So the point of all this?
Sometimes things aren’t what they seem.
Confusion can result.
Or a little of both.
Bottom line is, you want your readers to be amused, rather than confused, by what you’re doing.
For both fiction and copywriting, you do have to make the unfamiliar into something familiar sometimes, though. Just start with what’s familiar or easily explained, and move slowly in a new direction.
And for the record, I still can’t see a six year old absorbing the entire spectrum of humor offered by a phony lotto ticket.
But maybe that’s just me.
Until next time,