Hope you had a great weekend, and a greater Thanksgiving (especially if your weekend involved both, in some way).
We got invited to see some friends we hadn’t seen in a year, and we spent Thanksgiving with them.
This post wouldn’t exist without those friends (for a lot of awesome reasons, but that’s a subject for another post—and they’re the once-in-a-lifetime sort of friends, I’d say).
We had turkey with them. It’s part of Thanksgiving, I know. Along with rolls, green bean casserole, spuds and lots and lots of pie.
But so are leftovers.
Our friends gave us two different options for turkey. So, several times over the past several days, when I was offered food, and I accepted turkey, the next sentence was:
“Regular or smoked?”
The smoked kind, always.
I had cold turkey along with other meat, veggies, and what-have-ya, and a sandwich (not in the same meal).
For those of you who don’t know, I enjoy food a lot.
And smoked turkey, for me, reinforces something we could all do more of, especially as fiction writers, copywriters, and marketers…
I didn’t come up with this idea, not by a long shot.
Let’s start with you fiction writers first. Let’s say you’ve gotten a rejection on a story (or three or several). You shouldn’t let a couple rejections stop you (that’s another post). Maybe the story’s good, or a dud. Nevertheless, you can take one part of it to make a new story. Things like:
Making your main character a minor character (or background character/influence/mentor) in an entirely different story
Taking a minor character in one story, and making them a major character in another
Making the climactic point of your plot a new start or middle of another plot to a different story, or making this same plot have different characters or a setting with it, and see where things go
Taking small pieces of your setting (things like its legal system, economy, transportation, politics, or family structure) and weaving an entirely different story around them–using the same characters, or different ones
Taking an attribute of a character (just one) and creating a new character–same with plot and setting
For you marketers and copywriters, repurposing is a little more straightforward—it’s more of a media thing (but there’s nothing saying you can’t do much more).
And through it all, you’d still be taking part of something as the center, and then snapping on other pieces (well, sort of).
As a nonfiction piece, I could use this blog post you’re reading now as the foundation for things like:
A short video
A kick-off questionnaire to use to interview a blog or podcast guest
The germ for a product that I could later create and sell (with email, a video sales letter, or what-have-ya as far as a method to sell it)
A five part social media teaching series
I could also use a bunch of blog posts strung together as the meat for a success story or a book.
I’d have to keep an eye on what went where here (I’d want to be more dynamic in a podcast and not read everything word for word out of this post—I may use only the idea from this post, different examples, or what-have-ya).
As writers and marketers, we have a tendency to be great at putting things together.
But next time you’re a bit stuck for inspiration, trying taking things apart.
Like I did to a turkey sandwich the day after Thanksgiving.
Until next time,