How was your weekend? Mine was all right. No comics in the paper though (boo!) And I tried to download a video yesterday, only to realize I had to click the link, get that to my phone, and then click another link. Ha. So I had no video to watch.
Let’s get to it, today.
I enjoy history. A lot. It was one of my favorite subjects in school. So I was totally jazzed when I realized the History Channel was doing a miniseries called Sons of Liberty, about the Revolutionary War (here in North America).
So I had my eyeballs glued to the tube until 10:00 last night (and boy, was it difficult getting them pried off and reattached).
What’s my point with this (apart from painful eyeballs)?
I’ve posted on this before. But think of it this way. This miniseries (starting with Sam Adams in debt over his eyebrows and nearly arrested) ends tonight.
Three episodes. Six hours. All to cover an area of history that’s about 8 years long.
Some things are gonna have to be left out.
Same with fiction and copy. You have to know your main character grew his Cognizant Eye a day after he turned five, but is that relevant to your story right now? It may impact things later, but do readers need to know to keep them reading, or to get them more immersed in your world?
With copy/persuasive writing, it’s a bit different. If you have other benefits or stories, depending on how long you (or your client) wants the email series to be, you can always slip another story or network of benefits into a different email.
Some things have to stay, and some have to go. But you always have to start with a bang, to break your readers or prospects out of their day-to-day and get them to take that break, with you.
There are more thrilling things out there, but unfortunately, 99% of the time, as writers and marketers, we have to pick what goes where, for this piece, today.
Frustrating, and fun, all at once.
When you’re overwhelmed by a big project, think short, punchy pieces, and see if that doesn’t help you move forward.
Until next time,