How’s it going? I mentioned a couple of posts ago that my primary internet was out (being dial-up and all), and that I had to subsist for about 8 days using my phone to access the internet.
What an experience.
It was faster than what I’m used to, for sure, but that’s not what I’m talking about. And I’m not talking about having to pace the house to get the 3G to act responsibly.
I’m talking about writing emails with a phone.
I thought people needed to proofread their stuff more, sometimes, based on some errors that I saw that seemed easy to fix. Then I tried writing a well-thought-out, detailed email, and I almost went nuts (metaphorically).
My fingers hit the wrong key. Can I click and erase? No. I have to backspace all the way to the letter I messed up, and continue from there. And then my fingers would hit the SAME wrong key again, even though I thought I’d moved my fingers over far enough (my phone’s keyboard is on-screen, not a push-button keypad).
I’m trying to think over how to best phrase something, when I realize that I have a whole lot I want to say, especially when I thought about putting a proposal together for a prospect or two.
So my brain is being pulled in the persuasive direction for the email, and the logical direction to get my fingers to be where they need to be to get the text down.
And the auto-correct? Don’t get me started. It tried to turn a part of my freelance copywriting website’s address into the word “pleasure.”
Maybe I should turn off/ditch the auto-correct function.
Okay, my point?
Sometimes you don’t know what people are going through until you go through it yourself. I know that’s not the best way to experience the sometimes-horrific happenings of life, but there are times there’s no substitute (and I’m not suggesting people do something ridiculous just to see what it looks or feels like).
It’s just that sometimes life is that way.
As writers and marketers, we have to imagine what life could be like if we, our prospects, or our characters were in (or NOT in) a certain situation.
While I don’t know what it’s like to have more than 100 pounds to lose before being a healthy weight, I DO know what it’s like to try to do something that’s really important to you, and fall flat on your face…multiple times.
What about characters in a fantasy setting, where they breathe gasoline? I can’t imagine what that’s like, that’s for sure (although I have spilled diesel on my shoes and clothes before–there’s another post or three).
It all boils down to where your characters or prospects are now, what they want or where they want to be, and how you can help them get there (or lead them through the plot of your story, giving them choices along the way, so they eventually achieve what they want–even if they don’t know they want it).
In a few days, it’ll be Friday. Make sure to swing by for Triple F.
Oh, and I almost forgot. For those of you who may be wondering, I have to say it: what-have-ya.
Until next time,