Target, Starbucks, Accidental Snooping, And Kelly Osbourne…

How was your weekend? Don’t know what the deal is, but it’s been two weeks since the Sunday paper’s had a crossword. I hope they’re not cutting us out.

It’s also the first week of March 2015.

Let’s get to it.

I was using the wifi at a Target store last night (doing the normal online browsing I do at home—only faster, easier, and cooler). It’s actually inside a Starbucks area where the wifi is. Mondays aren’t terribly busy, and I heard two employees inside Starbucks chatting away.

One of them said she couldn’t find anybody who knew who Kelly Osbourne is. To those people who didn’t know, she said, “A classier version of Miley Cyrus. That’s the easiest way to explain it.”

And then they went back to straightening up and making coffee.

Well, what’s my point here?

As a fiction writer, it’s important to keep your eyes, ears, and mind open to new possibilities—even if that means a little eavesdropping. I would’ve shown up with a pad and pen, but that would’ve been way too obvious.

Heck, the idea for the latest story I submitted came from the sign that’s in almost every bathroom in every store in America (but that’s a subject for another post). All you need is one piece of conversation, one crying spell from a kid inside the store, and off you go.

This girl also did a really cool thing that copywriters, email writers, marketers, and other persuaders do well, too.

Make the unfamiliar (Kelly Osbourne) familiar (unless you don’t know who Miley Cyrus is). But that goes back to audience and your readers/prospects. What they like, don’t like, and how they relate to each other, and you.

Oh, and Kelly Osbourne is the daughter of rocker Ozzy and his wife Sharon, I think. But there was no way I was going to elbow my way into someone else’s conversation.

So if you’re stuck for a story for an email, a bit of dialogue for a snappy character, or what-have-ya, ask yourself what’s around you that you really haven’t noticed before.

And then go from there.

Until next time,



About Ty Mall

Thanks for stopping by. I've almost always been interested in writing, among other things. Along with discovering pop culture, I've uncovered a lot about the craft over the past 10 years. And whether you're a fiction writer or email copywriter, I'm here to pass on what I've found out. And have a ton of fun in the process.
This entry was posted in Creativity, Inspiration, Motivation, Fiction and Copy Decodes, Uncategorized and tagged , , , , , , , , . Bookmark the permalink.

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