I Thought This Was Done, But I Was Wrong…

How was your weekend? I worked over some footnotes for a book I’m editing, so I didn’t have the customary Sunday shopping trip (we did get BOTH the comics and the crosswords, so yay for that one).

And then it snowed on Monday. About three inches or so. Didn’t know we’d get that. It was interesting because there was snow, but the air temp seemed kinda warm. It almost seemed like the snow wasn’t there—despite the quadrillions of flakes on the ground that said otherwise.

And then there was remembering to have my boots on—after I’d been thinking about mud being everywhere.

Which brings me to the point of this post.

Sometimes life is unpredictable. If I’m not mistaken, counting family and friends, I know of six couples who all plan to get married this year—three have dates set, and it looks like I’m a-goin’ to all of those. Three haven’t set dates yet, but are engaged.

Yeah, I know. It’s wild. I wonder if they all coordinated it. It would seem like it—if I knew for a fact they only knew me, and not one another.

Life is strange like that.

That’s a lesson that seems to come back, or has, for me lately.

Like getting a three-inch snow blasting in March. It’s almost gone now (again).

For you fiction-writing folks, you can use unpredictability in your fiction if you make it plausible, or lead up to it in some way if it’s not. “Unpredictable” meaning readers won’t immediately guess how or when.

We can’t have someone who hates cats dashing to a pet store to buy a cat in the next scene—unless he or she wants to impress someone else for some reason, or what-have-ya.

Copywriters can use unpredictability too, but they definitely have to lead up to it, especially if readers aren’t familiar with (or may be resistant to) the product or service being promoted. Unpredictability is also good to spark curiosity and get your email, letter, what-have-ya, read and acted on.

Every thing in life has a good side and a not-so-good, depending on your perspective (that’s why when someone calls you “boring,” you can think “dependable” and move on).

Just like the pile of snow in the yard that’s not as big anymore.

Until next time,



About Ty Mall

Thanks for stopping by. I've almost always been interested in writing, among other things. Along with discovering pop culture, I've uncovered a lot about the craft over the past 10 years. And whether you're a fiction writer or email copywriter, I'm here to pass on what I've found out. And have a ton of fun in the process.
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