How’s it going? True story, by the way. I was at Dunkin’ Donuts, surfing the wifi to source some quotes for a book, and checking quotes for other books and references, last Friday afternoon.
But there’s a ritual for me at Dunkin’ Donuts:
I go inside Dunkin’ Donuts.
I buy something.
I eat something.
I work on something else.
Why? Well, Dunkin’ Donuts (at least this one), is a smaller establishment, and I feel a little guilty about them staring me down in a small place if I don’t buy anything. I’m not sure they actually care, but that’s my perception of it. The Starbucks folks inside Target, I don’t think they care either way.
Anyway, it’s time to leave. And it’d been raining a lot of the afternoon. I get up and try the door.
Not a budge. I thought it was some weird joke, mistake, what-have-ya. Someone told me that maybe they wanted to concentrate on the drive-through and not let anyone else into the main area. I dunno. I do know there was an elderly couple locked in the restaurant with me, so it wasn’t just me they were singling on this deal.
The cashier came over, said something about rain, and unlocked it. I said I’d thought they just wanted me to stay in there forever, and she said no. Little did she know, the doughnuts wouldn’t have been alone for long–my gut would’ve been keeping a lot of them company. And that’d be in addition to the five holes I’d already had.
Perception counts for a lot in fiction, copywriting, and life too. And what a prospect or reader doesn’t know can be as powerful (or just) as something they do know.
Until next time,