I Never Considered A Book In This Light Before

How was your weekend? Mine was restful. Got comics and the crossword set in the Sunday paper, so that’s good.

I’m working through the book I mentioned. The one I ordered as a celebration of the 250th post here at Fiction and Copy Decoded. And I’m a bit conflicted about it. Why?


Usually when I send off for a book, I pay the whole wad right away, because I know 100% ¬†that I’m keeping the book as soon as it gets in the door.

Not so for this one. It’s about revision, which I hate (unless it’s someone else’s work that they’ve asked for help with–does anybody find that weird?) And hating one aspect of something I love is a sure sign to me that I need to get better at that one thing. Which is why I got this book. However, it’s more focused on writing for children, which 99% of my writing to date is not.

Which is why I asked to look the thing over for a month or so, to see if I like it (the reason why guarantees work so well is the subject for another post, but suffice to say, it worked on me, even though I was fully aware).

I said it before, but I’ll say it again–being uncertain about something so simple as a book is new to me.

Because I need to get better at revising, seeing other authors admitting their work is not perfect, and watching them go through it may be where the magic is, regardless of the audience for the books/stories that are being revised.

Or maybe it’s to see behind the mask of “everything is perfect” and get a glimpse of how things really are. Authors themselves don’t put that mask there. Usually it’s other authors, or the outsiders, so to speak–readers, friends, neighbors, or what-have-ya.

Or maybe both concepts will work at once, or those two combined with three or four other things, so the book proves all the more valuable to me.

I think it’ll be an adventure, either way.

What’ve I got to say about the point of this post? Not much, and I hate that, because I like to have a point to most things if I can.


Some things you can’t take back, like returning a book you don’t like. If you’re a fiction writer, go ahead and use that in a story–put a character in that situation. What do they do to solve it, or try to solve it? How do you take back something you really can’t?

All right. And if you’re a copywriter (which craft I should post more about), use this realization, if you haven’t a million times already, to come up with reasons why your prospect shouldn’t want to return a product/refund a service, i.e., uncertainty in this arena is something to be eradicated, as efficiently and noiselessly as possible. Calm those fears. Answer those questions. Get rid of those objections. But NEVER before remembering that helping them (your prospects) solve a problem, because you’re looking out for them, is what you really want to do.

Whew. I think we got it!

Until next time,



About Ty Mall

Thanks for stopping by. I've almost always been interested in writing, among other things. Along with discovering pop culture, I've uncovered a lot about the craft over the past 10 years. And whether you're a fiction writer or email copywriter, I'm here to pass on what I've found out. And have a ton of fun in the process.
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