Two Top Copywriters, And The Day I Realized I’m Going to Die…

How’s it going? My week’s been fine so far. Didn’t mean to be too macabre with that title.

Let me explain…

Yesterday I was editing. Big surprise there. Well, actually not, but you get my point. I’d been feeling kind of guilty about just journaling and not doing a lot of fiction writing, or a lot of focused thinking/execution on posting to this blog (it’s been almost nil mental effort, despite being able to get two posts up per week, consistently, and more, a time or two).

For some reason, I realized something I thought was horrible…

Death is something that happens to all of us. And if I died soon, I’d have a lot of my ideas, especially fiction ones, left unwritten, locked in my head forever.

Kinda scary. I’m not saying I’m planning on jumping off some bridge or something like that. And I don’t have some terminal diagnosis.

I am saying death happens, and we as people eventually have to stop living/being alive.

I’ve also thought of death abstractly, but it didn’t have quite the impact on my thoughts as this last time did.

I’m on a bunch of email marketing lists–some from bloggers, email marketers, motivational guys, copywriters, and what-have-ya.

I remembered an email I’d gotten awhile ago (about a year and a half actually) that talked about this issue from a different angle and how to solve it.

This copywriter who sent me that email is very well known in the marketing world, and he got this tip from another copywriter he was coached by.

The meat of the tip was:

Use the first hour of every work day to do your own projects, regardless of client work.

He also said (as I will now) that you should do an awesome job for your clients no matter what, but he mentioned (and practice has proven this to me, over the past several months) that waiting until you’re at the end of your day, after you’ve busted your hump working on client stuff, and then thinking you’re going to muster up the effort/energy to work on your own things, is a recipe for disaster (or at least inaction).

There may be people who can zip through 8-10 hours a day of heavy research, editing, and writing for clients, and then pound out other stuff for their own projects in the evenings.

I’m not one of them. Sure, I work at night if I have to, and maybe that’s a symptom of me not giving my own work priority, or not pushing myself like I should. “Working at night” usually applied to me editing or reviewing manuscripts for others, and not my own work.

Trying to do creative work when I’m not as fresh doesn’t really appeal to me–but hey, during the most productive writing weeks of my life (two or three of them, way back in 2012, I think it was), I wrote about 15,000 words a week. But that was in 3,000 word chunks, and I was writing for a paying client (which is a subject for another post, or probably four).

My point?

I’m going to try to shift my focus, and take the first half hour, or hour (for me that’s between 8:00 and 9:00, or at least 8:30), to work on my own things–this blog, a bit of fiction, a prompt, or what-have-ya.

I want to see if this approach works for me, and I want to do my best to express most, or at least a lot, of my ideas before I have to leave this short, short existence we call life.

How about you?

Until next time,



About Ty Mall

Thanks for stopping by. I've almost always been interested in writing, among other things. Along with discovering pop culture, I've uncovered a lot about the craft over the past 10 years. And whether you're a fiction writer or email copywriter, I'm here to pass on what I've found out. And have a ton of fun in the process.
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