A Webmaster, A Copywriter, And A World-Famous Author Step Over Writer’s Block…

How was your weekend? Mine was good–very relaxing. I stayed home from the weekly shopping jaunt in anticipation of getting an edited draft to work over, and it didn’t come. So I got some writing done, but not in the way you may have expected.

I got to thinking about the past few weeks of my life, and realized I’d been blocked in the fiction writing arena, more than just a little.

And I was wondering what to do about it. So I put a few techniques into practice, and things have started to clear up, at least a little bit.

I’ll talk about those other techniques over the rest of this week. But one I’d like to mention now is what I call “same-project switching.” This is something I picked up from a copywriter, Mary Rosenblum the LR webmaster, (also an accomplished author in her own right), and even the science fiction writer Isaac Asimov–which is where the copywriter guy learned it from (by reading about it, I think).

Anyhow, what happens is, if you’re blocked, you change gears, but it’s to the same type of project you were stuck on–if you’re stuck on one fiction story–move to another one, but it will still be fiction, in this case. (Moving to another project of the same type is my clarification of it–I don’t know if Asimov switched between fiction and nonfiction–which is why I want to keep it as same project, for now).

Or, if you’re stuck on part of an email, like the subject line, start another email for that same series, and come up with a subject line for that one–or other parts of the email.

The point being, you get your momentum back by switching to something new (at least to your brain if you haven’t seen the new piece in awhile), but your brain works along the same track because the project type you’ve switched to is identical. All that means you don’t have to undergo getting your mind right for another type of project–sometimes that may derail a little bit because the audience, ideas involved, objective, and what-have-ya of the piece varies.

Although there is some mental adjustment going on, it’s my opinion that switching to a project of the same type/kind cuts down on the amount (maybe not for short stories vs. novel drafts, but that’s another post).

Anyway, try this technique to get unblocked, and see if it helps you out.

Until next time,



About Ty Mall

Thanks for stopping by. I've almost always been interested in writing, among other things. Along with discovering pop culture, I've uncovered a lot about the craft over the past 10 years. And whether you're a fiction writer or email copywriter, I'm here to pass on what I've found out. And have a ton of fun in the process.
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