How was your weekend? We got some snow here–about 3 inches or so. I was still able to sally on the weekend shopping trip to pick up things, comics, crosswords, and what-have-ya.
Anyway, let’s get to it.
I realized I couldn’t leave the Super Bowl behind just yet (and it’s not just because of the commercials–even though I don’t think they were as good as last year’s, or the year before).
Sometime before the teams got ready to do their thing, the National Anthem was sung–those stirring words that help Americans remember who we are as a nation.
Performed by Lady Gaga–a performer known for her many, uh, antics–that’s a good way to put it.
Which leads me to my point.
For this performance (which was really awesome, in my opinion), she was just a blonde woman, in a red pantsuit, with blue nail polish.
No antics–just passion, power, and everything the National Anthem should be.
Okay, so what the heck does this have to do with writing fiction or emails?
Just this–if someone’s used to strange, try normal every once in awhile (this is why for Triple F, I call some prompt ideas “normal people doing normal things.”)
This doesn’t work all the time–and will depend on your characters, readers, or prospects (in fiction this may backfire–you’ll need an explanation if the secretary with purple and pink hair, who’s done it for six months straight, suddenly comes in with brown).
For you copywriters, with your (or your client’s) prospects, if they’re used to complicated explanations, try a simple one. Get to the heart of the matter. (This is something you should do anyway, with simplifying things. Another thing you could do is try to break up the explanation into smaller pieces).
Another real-life example of normalcy in the Super Bowl this year was Panthers player Michael Oher–just doing his thing, playing football. But the movie The Blind Side is based on his life and rise to football stardom. The Touhy family gave him a chance when no one else would.
A real guy, helped by a real family. A normal thing, but to that young man–now living his dream as a football player–it may have been anything but normal at the time.
So if you’re stuck for a subject line, setting detail, or what-have-ya, try for normal. You still want to add mystery and intrigue if you can, but stick to the heart of things.
Just like Lady Gaga belting out the National Anthem.
Until next time,