How was your weekend? Mine was pretty normal, except for the part I’m about to tell you.
Every weekend, my mom and I go shopping to get things like newspapers, comics, and what-have-ya. Oh, and food. There’s that.
Anyway, at Jewel, there was a woman who parked near us with her truck. She had two dogs, a big one and a small one, in there with her.
I was putting stuff we’d bought in the back, and I wasn’t paying too much attention. The way I figure, the dogs had tried to climb out of the truck cab’s back window (one of those kind that have glass and slide halfway across one side). The woman said, “Don’t do that,” and hopped into the bed of her truck to shut the window again.
She’d turned away to go into the store when we all heard…
One of the dogs was laying on the horn, and then whining a little. I gotta say, it’s the first time a dog has ever used a horn to get anyone’s attention, that I know of. Maybe the dog used its nose, or paw. Anyway, I was too busy laughing to notice.
It’s one of the strangest, funniest things that has ever happened around me, for sure.
As copywriters or fiction writers (or both), we should be more like that dog. Humor is fine, but I’m thinking more along the lines of being unexpected in a good way.
Take your characters in your stories to places they haven’t been before and write about it–they don’t have to make it into the story you’re writing now.
Use a word in your email subject line in a different way than most people are used to–be sure to make a solid connection though–no gotchas. Curiosity is fine, fooling for its own sake ain’t. Unexpected is no place for blind alleys with no conclusions, explanations, or way out (eventually things have to resolve in some way).
Be like that dog and see where it takes you.
Until next time,