How was your weekend? Mine was normal.
Let’s get to it for today. A couple of newsworthy things have happened. Yesterday was the anniversary of the D-Day Invasion (June 6, 1944) during WWII. And last week, boxer Muhammad Ali passed away at age 74.
These are both very significant events because they affected generations, and countless numbers of people. The thing is, both of these happenings only have one official day on the calendar, even though the impact will be far beyond that, as it has been.
Just because something is remembered briefly doesn’t mean the impact stops there.
Writers (including me) need to keep their eyes open–so do you. Maybe you’re better at it. Every day, events, people, work, time off, and what-have-ya are affecting you. You could be thinking of something right now, I don’t know. You’re in your own world with everything that makes it up. You could have your own take/reaction to these events depending on what they are–just like a character in a story would, or like a prospect with a problem who receives an email about a solution.
Being affected by something + a needed solution = impact. Things happen that don’t necessarily lead to problems–I led with what I did today because you could have noticed it yourself before now. To be impacted by something, you have to notice it first. And there are pieces in a lot of different events that others can relate to, even if they can’t relate to the whole thing.
For instance, I didn’t know Muhammad Ali. But I do know all too well how it feels to lose someone you care about. So that impacts me. I didn’t serve in WWII, but I have relatives who did–they’re gone now. Knowing that they served, knowing they’re gone now, is what impacts me.
Hope that makes sense. Everything, everyone, every event in the world has significance to someone, and they could be your readers, no matter if you write fiction, emails, or both.
And even if they aren’t your readers, if you can relate to them by showing them what an event means to you, you might be able to impact them too.
Until next time,