The Anticipation Should Be Killing Me, But It’s Not…Here’s Why

How’s your week been so far? I’ve gotten some good groundwork covered on the outline for my novel, which is great. I also applied for (and was rejected) to be the protege of a million-dollar copywriter (not everyone is a fit–and he made a point to say in a public post that everyone who contacted him was legit). He said a lot of copywriters are great at writing copy, but not positioning in the market or building relationships.

Something for me to think about, anyway.

I’m actually anticipating something else…

Yesterday I learned that the Novel Contest I’d entered with a blurb and first page is having their webinar on August 2nd.

What’s going to happen on that webinar? There’s curiosity for you–not knowing, to start with, and then a little further down, we have the mystery revealed: five winners who are going to split the prize money will be announced live.


Now they’ve built anticipation and provided incentive for everyone who received the email to tune in to that thing. That’s interest and desire rolled into one, or close behind, for you copywriters out there.

Not only that, but an editor is going to respectfully critique entries live, and tell everyone where they were awesome, and how each one could be improved.

They even made it so that other folks who didn’t enter the contest can hop on the webinar (by chipping in an amount way lower than I had to when I entered the contest).

This anticipation should be killing me–it was great marketing of them not to reveal who won which prize right away, to give everyone, me included, a reason to show up to the webinar. Everyone who attends will also get to listen to an editor critique someone else’s work, which will help us all be better writers and examine things with more focus, especially since she’ll be explaining why about certain things she points out.

I am anticipating this event. When they follow through on their promise to announce everyone who won a prize, that will put me at ease. Which is why, in the back of my head, I’m reasonably calm about this, considering. I know that, eventually, I’ll get the payoff of discovering who won which prize in the contest (which includes having the winning entries put up on a website, in addition to prize money).

That’s been my week so far. I hope you’ve had a great one, too.

Tomorrow is Triple F, and a new prompt. Be sure to stop by.

Until next time,



About Ty Mall

Thanks for stopping by. I've almost always been interested in writing, among other things. Along with discovering pop culture, I've uncovered a lot about the craft over the past 10 years. And whether you're a fiction writer or email copywriter, I'm here to pass on what I've found out. And have a ton of fun in the process.
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