One Way Repetition Is Good…

How was your weekend? I was up in Wisconsin visiting my aunt who’s recovering from major surgery, and helped her with some things. We hope she’ll be able to start therapy in a couple weeks–because she couldn’t put any weight on one foot, she hasn’t walked in about a month or more.

Which sucks for her. We got to chat with her, eat pizza, sandwiches, and what-have-ya, so it was an awesome time even though we didn’t leave the house at all.

(We also ate out with a couple cousins and another uncle before we got there–another bonus).

Anyway, let’s get to it for today.

I’d like to talk about something that I really hadn’t before, and that’s…

Repeat clients.

Well, that’s for copywriters. For you fiction writers out there, this would be like writing another story or book featuring the same cast of characters. It’s different, but the benefits are pretty much the same.

When I packed up to go to my aunt’s house, my cousin had everything planned out exactly as before–and because I’d been there before, I could fill in the blanks. I knew I wouldn’t need a sleeping bag this time, because I brought it last time and didn’t use it.

I figured out where the towels and rags were when I took a shower, and didn’t have to stumble around wondering where to get forks or how to work the water and ice doohickeys on the front of the fridge (and I laughed again at the hilarious-for-all-the-wrong-reasons British slang on the kitchen wall).

It’s the same with clients and fiction. If you know what’s going on, you can be more confident about the client’s needs (or your readers’ expectations) based on what you’ve done before (assuming that the client isn’t changing industries or something drastic).

You’ve already set the stage with character sketches of your clients’ prospects (or your characters), backstories, pain points/issues, and what-have-ya.

Then you can concentrate on what really matters–delivering an excellent piece of copy or writing an engaging story. And as another plus, there’s a good possibility the work will go much faster.

Until next time,



About Ty Mall

Thanks for stopping by. I've almost always been interested in writing, among other things. Along with discovering pop culture, I've uncovered a lot about the craft over the past 10 years. And whether you're a fiction writer or email copywriter, I'm here to pass on what I've found out. And have a ton of fun in the process.
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