How was your weekend? Mine went great, even though I didn’t pick up papers (so no comics or crosswords–you can check over this way to see what I think all writers should use crosswords for…they’re not just to expand your knowledge of the world around you).
Let’s get to it for today.
It felt great to stuff myself with turkey, and to make all kinds of plans to blow all kinds of money for Black Friday (one of them didn’t happen, though–I won’t say which, but I do adore turkey, spuds and gravy, most kinds of pie, and what-have-ya). But not stuff myself with stuffing–that’s a little too on the nose.
There are some times that I’ve thought (maybe subconsciously) that fiction and copy have to be these great bastions of learning in and of themselves, lead you to the moon and back, and tell you how to solve all your problems.
Which actually led me to a little gem about Thanksgiving and Black Friday (while I was stuffing myself with popcorn a little bit ago).
What do you think about Thanksgiving and Black Friday? Do you enjoy them? Or maybe even plan for them? What I’m really trying to say is…
Are they something you look forward to?
That’s a big secret I’m still trying to get a handle on, but here’s the meat of it: your fiction, emails, VSL scripts, and what-have-ya need to have certain elements to give people that Thanksgiving, looking-forward-to-it feeling and the enjoyment of a good time.
I think part of it is consistency. For fiction writers, that could be more difficult, because by “consistency” I mean that readers know what to expect from you.
Just get them to read the first line–if that’s your fiction, or an email subject line, that’s fine. Doesn’t have to be earth shattering–just enough of a curious, “Hey, what the heck is this?” nudge to get people to move ahead.
From there, they’ll get the chance to see your knight character struggling with ailing parents or see themselves in some copy because they have the same or similar problem to the person in the story or sales page or what-have-ya.
That conflict, and seeing whether the character (or the one your copy’s story is focused on) succeeds despite all the mess-ups is something that helps too. As a fiction guy or gal, you can throw those in if they make sense. If this is copy you’re talking about, there are multiple angles and possible solutions for every pain point and problem on earth–feel free to dig in and talk about them.
Fiction and copy should enlighten people’s view of the world around them, to show them things they maybe didn’t know (or they did, but didn’t know they were coming face to face with until too late). Challenging people is fine, but being everything to everyone is a bit too much.
You want your readers to look forward to the journey through that copy or fiction, and maybe even you as a writer (eventually).
Just like Thanksgiving bird and a 60-percent door buster deal.
Until next time,