How’s your week going so far? In my last post, I said I’d tell you a bit more about frozen white stuff that drifts from clouds (see the title of this post–I think I hear meowing coming from my bag…oops it’s out).
Anyway, let’s get to it for today.
After the weekend shopping trip, I was greeted by snow when we got back. A lot of it, too–I think it was about six inches. And I thought I didn’t have to shovel, but I was wrong.
Which is why I say “snow” is a four-letter word that starts with S.
I got a lot of help, which was awesome.
But I still don’t like to shovel. I like exercise, but there’s exercise, and then there’s a bit crazy, that’s for sure. And I have a friend who loves to shovel snow (honestly I don’t know what the dude’s problem is–but I admire him for liking shoveling so much).
What’s my point here? I don’t like shoveling, and that will help your characters and prospects immensely. Why?
PAIN. (And not the kind where you shovel and tweak your back, legs, or what-have-ya).
People have things that they don’t like to do, like shovel, mow the lawn, do the dishes, look over computer code for errors, or any of more than hundreds of thousands of things. So they try to avoid them, deal with them, or relieve them to the point they find those things lots of fun.
If you’re a copywriter, you can think of ways that the thing you’re promoting, for yourself or a client, relieves the pain or suffering of a prospect (which doesn’t have to be physical, either–think of someone’s mom or dad who doesn’t have time with their kids because of long days at the office). What will change about your prospect’s life when their pain, fears, and what-have-ya become less, or even disappear entirely?
Fiction writers can do this, too. Characters will have things they don’t like, especially if they need to seem as much like read people as possible (which they do). I’m not really a good candidate for this type of thing though. I like most kinds of vegetables–except for Brussels sprouts. Why? They give me an ache in my gut.
A lot of times, characters can get scared of things too, especially if they’ve never done them, or messed something up before (that sounds a bit familiar to me, that’s for sure). A character who doesn’t like something for a fixable reason is much more believable as they struggle to overcome because readers want to root for that type of thing. More so than someone with nothing wrong with them who’s just so perfect flowers grow where they walk–self-weeding flowers that are really PhD psychologists…
Okay, okay. A little carried away (maybe). Or could be Triple F came a bit early this week.
Use those dislikes to the hilt. They form a big part of who characters (and prospects) are–especially if those things are flaws that can be fixed…without laying it out in an obvious way, of course.
What about you? Do you like shoveling snow (if you’re in a part of the country or the world where you get some)? Drop me a line in the comments.
Until next time,