How was your weekend? Mine went well–didn’t go on the weekly shopping trip, because of the weather and whatnot, but I did end up playing Risk (the board game) with my brother and dad (which is the subject of another couple of posts).
Something funny’s been happening to me, and it’s because sometimes I forget to tuck in empty pockets on all my pants a lot of the time. Which leads to having the pockets out, aka the “Hoover flag.” (Apparently it has to do with poverty, the Depression, and nobody liking Hoover very much while he was President, I’m guessing).
Anyhow, my actual point is that whenever I’m hanging out with my brother or mom (yeah, sometimes I do), they nearly always mention the “flags” to me if I have one or both. Well, I asked my mom why she talks about it all the time.
I was expecting to hear something like it looks dumb, or lazy, or what-have-ya, and I didn’t get it.
Instead I got:
“Maybe because it’s so interesting.”
Which made me think about writing. Someone said on an instructional video training that terabytes (1,024 gigabytes, I think) of content are created every day (I think that was across all media, but I haven’t researched it, and have zip in the way of statistics on it).
That sounds like a lot of noise though. And being interesting seems like one of the only ways for writers (or anyone) to get past it.
How are you supposed to be interesting? That seems like kind of a dumb question, maybe. To answer that one, let’s ask number 2: how do you sound when you talk about something that gets you jazzed? Excited, right? Okay, transfer that feeling, and talk how you talk (a little something I jaw about in “A Dog’s Business and Creating Your World.”)
Okay, so use the words you use (or maybe make some up), and then use those to make connections to everyday stuff and your prospects’ or readers’ problems, issues, and more.
After all that, keep your mind open for things to create connections to and with (sore back muscles, getting creamed in board games, so on, so forth, are all opened to being lassoed and morphed for your purposes).
That’s for you copywriting people. If you’re fiction, you can have your characters make connections on their own (and do the same while you make them, along with your plots, conflicts, and all that jazz).
To be you, you also have to make connections (and jokes, and more) that only you can make, explaining when people get lost (unless you want to seem a little mysterious, I dunno).
Me? Well, maybe I can keep my pockets out–I could use a laugh (and inspiration) every now and again.
If all this talk of morphing isn’t enough to get you rolling, maybe, or you’d like some “interesting” building blocks for your plots, characters, and what-have-ya, you can check out my gaggle of prompts and more for ambitious writers over here:
Until next time,