How’s your week been so far? After a pretty cold weekend, it turned into the 50s on Monday, and almost all the snow got outta here–which is nice.
Anyway, let’s get to it for today, because that’s what I want to talk about–melting snow.
I had to shovel it in the beginning, when it first came, but after that, it (mercifully) stayed where it was put. And just like that, I didn’t have to do anything to get it to leave, it just did.
That can be kinda like your writing–just the part outside your writing. I mean your writing friends, clients, and what-have-ya.
Sometimes things happen out of the blue–you get contacted by a previous client, or a friend decides to give you a referral. It may not happen everyday (just like it doesn’t snow light fluffy snow every time). But there are certain things you can do to push things along a bit.
Cultivate friendships with a lot of different people. Even people who aren’t writers. Especially people you meet face to face. Even if you just talk to them (Ty points to himself to work on this), it’s practice for figuring out what people like, what they want, dialogue, conflict, and so much more.
After all that–and here’s the part where I flop sometimes–keep them up to date about what you’re up to (this can work better for online friends, or not, it just depends on how often you see the same people in person).
If people don’t know you do write emails and like to write fiction, they won’t be able to help you out by referring you (and that help may have to be tested/picked through to see if it’s effective–that’s another subject for another post).
Reaching out, and staying reached out are the main two steps, but a lot of writers who value writing more than any other part of the business (I’m pointing at myself again) can forget that the other half (more like the other two-thirds) of the equation, called marketing, is what needs to be looked at. That’s why I share almost every blog post to Twitter and Facebook now.
If you’re the best in the world and nobody knows… Writers who are way less talented may get more gigs if they’re making more noise. This technique is especially true for fiction writers to (but it’s called “the submission process”). For fiction folks, it can be a bit scary, because editors watch you, but you want them to watch you (improve), in a totally non-horrible way, of course.
You can think of marketing as just reaching out and talking to people about something you care about–that makes it a tad easier for me. I’m much better at thinking about angles for other people’s products and services than I am for my own fiction and copywriting stuff. The shoemaker’s barefoot kids, and all that.
So writing contacts are like snow–you have to put in the work at the beginning, and keep it going, but then, as things melt into place, it’s possible for beautiful things to happen.
Keep getting the word out, and keep those characters and plots cooking.
Until next time,