Not Super Bowly: How Super Bowl 51 Can Give Your Writing and Career a Boost

How was your weekend? Super Bowl Sunday!!! Oops, kinda got ahead of myself…

Over the weekend, I did go shopping, and didn’t get papers or comics, which is fine. And I did watch the Super Bowl last night, of course.

For those of you who don’t know yet, the Super Bowl is sorta huge for me because I like the commercials…and I mean, a lot. And I also try to analyze one or more of ’em from a writer’s perspective (even though they’re brand advertising and not the direct-response type…meaning results aren’t directly trackable).

And I’m going back and forth on whether to analyze the commercials (even though I think I’ve done it every year I’ve had the blog here) because the quality of the ads has taken a huge nosedive in recent years and shows no sign of letting up.

Anyway, I’d like to talk about the game itself last night, because it has a lot of implications for fiction writers and copywriters (and I almost had to stop myself from thinking of “LI” as a word and saying “Super Bowl Lee” instead of Roman numeral 51…or maybe as “Super Bowly.”)

Let’s get to it. Coming in, I didn’t really know a whole lot of things here about the teams, except that the Patriots win a lot of football games.

It was 21-3 at halftime. The Falcons were leading, and here’s the kicker–the record for teams in football’s postseason who had come back from being down a couple touchdowns or more was 93-0. Or to put it my way…

Every team down two TDs had gotten snuffed out. Every single one.

How many people would have checked out at that point? We’ll get to that, on with the rest of it.

And then the Patriots just blew up everything from there. Even though they were still behind into the third quarter, they started scoring like crazy. That also included a catch by some dude I forgot the name of that he made after he bobbled the ball a little and three Falcons dudes jumped over to try to get their hands on it.

At the end of the 4th quarter, it was 28-28–after the Patriots were down 21-3 after two quarters were over.

Oh yeah, Super Bowl 51 was the first ever to go into overtime. 

If the Patriots scored only a field goal for three points, the Falcons would have the chance to get the ball and try to score, too.

Ah, heck…

So the Patriots went for the touchdown, and got it to end it, 34-28 and win the whole darn thing, end of suspense.

The Patriots’ quarterback and head coach, Tom Brady and Bill Belichick, respectively, both have 5 Super Bowls under their belts–the most in history. And Bill has coached more Super Bowls than anyone else–7. There’s also a lot of other more footbally records and what-have-ya for this game, but those are the ones that stick out to me.

Okay, to the writerly stuff.

Staying in the game, even if you feel like giving up, is something that really jumped up and down for my attention during this game.

This writing thing is real. (Hold on, I’m reading that last sentence myself again, two or three times). I’d be lying if I didn’t say I felt like giving up, just throwing it all in, and never writing again. Just because we don’t often have millions at stake and millions watching like the Super Bowl dudes too, doesn’t mean we can’t have the same follow-through, right?

And then you have to write. And read, and write, and read some more.

Being good at the basics is the most impactful thing you can do before you build on.

Passing, kicking, tackling, running–those are all basic things. Sure there are complicated plays (and dudes who draw about ’em), but without any of the basics, none of that happens. (I also talked a bit about this one this way.)

For writers, that’s good description, dialogue, settings; and for copywriters, that’s things like digging out the pains of the prospect, knowing you need to connect those things with the solution that your product or service you’ve got gets rid of, all because it’s a problem they actually do have, and what-have-ya.

And then you do have to build on.

This is a bit extra, because in the Super Bowl they were already doing that by combining what they’d already practiced by real-life application. After writers get why they do what they do, they can start digging into things like foreshadowing, future-pacing, and more because they know what good writing is and now want to level things up.

Even things that weren’t the actual game stuck out to me this year. At Lady Gaga’s halftime show, she said:

“We’re here to make you feel good. Wanna feel good with us?”

Isn’t that kinda what writing is about, too? With copywriting, you do want to get a response…but aren’t you introducing readers to something better, to help them in life?

Okay, that’s enough of me running on. Please keep writing. Nobody before or since is going to be able to put things together like you, once you really get going.

Until next time,



About Ty Mall

Thanks for stopping by. I've almost always been interested in writing, among other things. Along with discovering pop culture, I've uncovered a lot about the craft over the past 10 years. And whether you're a fiction writer or email copywriter, I'm here to pass on what I've found out. And have a ton of fun in the process.
This entry was posted in Creativity, Inspiration, Motivation, Fiction and Copy Decodes and tagged , , , , , , , . Bookmark the permalink.

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