How Sweating in Winter Can Improve Your Fiction and Copy

How was your weekend? Mine was unseasonably warm, and that’s continued until today. I went outside to check laundry in shorts and a t-shirt yesterday.

In February.


Anyway, let’s get to it…because that’s actually what I want to talk about. See, I’m the kind of guy who switches out winter and summer clothes when the seasons switch.

So here I am, in my sweatshirt and sweatpants, surfing the web in my room last Sunday, wondering why I’m so dang warm…

Only to realize (eventually) that the temp for that day (and up to today, too) is something like 30 degrees warmer than normal.


So after hunting around for a bit, I finally came up with a “just in case” short sleeve shirt and a pair of shorts to wear instead…blessed relief.

This has plenty to do with fiction and copywriting actually.

How many times have you forced your way through a draft or a rewrite or revision and it feels like your fingers are covered in cement?

I’ve found that a lot of times letting things cool off can help. Pieces of advice I’ve also heard are:

Any block is a research problem (because you didn’t research well enough beforehand and aren’t prepared with an abundance of facts to draw from, even for fiction)

If something is dragging you down, cut it out and move on (if that makes sense and isn’t a critical piece of the puzzle–or if it is, go back to revise what happens around it)

Sometimes your characters or your prospects (depending on their traits, needs, wants, so on, so forth) can give you hints where you’re going wrong, and even how to fix it.

So if you get stuck on an email, subject line, bit of dialogue, or what-have-ya, it may be you’re wearing sweatpants in 70 degree weather.

Until next time,



About Ty Mall

Thanks for stopping by. I've almost always been interested in writing, among other things. Along with discovering pop culture, I've uncovered a lot about the craft over the past 10 years. And whether you're a fiction writer or email copywriter, I'm here to pass on what I've found out. And have a ton of fun in the process.
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