How’s it going? I took part of that title from an interesting podcast episode (credit to Ben Settle, an email dude whose list I’m on).
Let’s get to it, shall we? It all started for me on Instagram. I saw a post the other day with a load of words that the poster said could be used in place of the word, well, “said.”
And I cringed.
Am I adamant words like “replied,” “responded,” and what-have-ya should never be used? No, but how often are they used in place of something simpler? And you don’t really have to have a tag at the end of every piece of dialogue either–if we know who’s talking, it’s fine. Something like:
“Give me that toast,” Bob said.
“Fine.” Janet threw it across the table.
There’s something deeper to this, actually. This is where copywriters can draw from this anti-saidism:
One, people are lazy.
Two, because of One, people want to have things be as easy as possible.
Three, because of One and Two, people want to have tasks be as smooth and effortless as possible (or at least have things seem that way to them).
The bottom line?
We don’t want the actual words drawing attention to themselves (pardon my bold).
We want them to be understood as a whole–instead of bumped over like someone biking in a gravel driveway. That way, readers get all the information, conclusions, and more we want them to have without thinking about how or where they got them.
You could possibly be thinking, “But how will be people get smarter if they don’t read up [challenge themselves, what-have-ya]?”
If people are frustrated or confused when they read, they stop. And if they stop, they aren’t continuing to read. And if they aren’t continuing to read, they can’t have their lives changed for the better.
There’s my three and a half cents on this thing.
Friday is Triple F. Be sure to stop by.
Until next time,