How’s your week been so far? Mine’s been interesting, especially dealing with clients–one of whom hasn’t gotten back to me about how the emails we worked on together worked out, another one who wants me to check in with me later this month, and a third who won’t talk to me at all because he’s extremely busy with a full-time job and a business of his own.
Anyway, let’s get to it.
Something occurred to me in the midst of all this, that I’d heard about 20 times before. It’s something to the effect of “treat all clients as if you don’t need them.”
Simple to say, harder to do, sometimes.
You want to help people, but you don’t want to project desperation either. It’s a bit like chasing a kitty (and I’ve seen that happen).
The kitty runs…nearly every time.
But if you kinda walk near the kitty, seem uninterested, and don’t look at them, in their own time, they might come over to sniff you (and headbutt you in the leg if they loooooove you lots–actually that means they think they own you, but that’s a different story).
Same with clients–if you try to overwhelm them with how smart you are, and try to act like The Second Coming as far as their problems are concerned, they’ll probably back away.
So, how do you do this, especially if you *need* dough?
One copywriter I know of says to sell your own stuff that you create to people, and to focus on that in addition to doing client work.
He also mentioned that there’s always some other client out there for you to work with, and not to let one client affect your attitude.
(I have to remember that, because there have been lots of times I’ve been stuck in “help” mode, where even if the client has little to no dough, I’ll try to help them anyway–that’s on me).
Another way is not to think about the money at all, or your bills, or anything like that–just about the client and helping them solve whatever problems you can–and treat the money like a bonus.
You’re out to leverage your effort and get results, because that’s what clients really pay for. Oh, and there’s your personality–that factors in too (because that makes you different from everyone on earth).
This also works great for fiction writers who don’t self-publish their stuff–if one online mag sends your work back, if there’s not a specific note on it about what didn’t work, pack it off to someone else.
That’s also why it’s cool to write about the same situation with different characters–how they look at the world determines how they deal with everything…and “everything” includes the plot and setting you’ve stuck them in.
Tomorrow is Triple F. Be sure to stop by.
Until next time,