How was your weekend? Mine was actually pretty normal, with comics and crosswords to boot (first time in a long time, what with the Colorado trip and all).
Anyway, let’s get to it.
Spring is here, and I’m stepping into several new things–like writing explainer video scripts, and trying to figure out how to work an autoresponder, and trying to figure out what to say to the people who sign up to said autoresponder–specifically for people who want to read my fiction (some of which I recently finished, by which I mean to say I got a nice cover done up).
Oh, and for those of you who live in a dry climate, you may not know that where I live, this equation is helpful:
Spring = Rain + Mud
Spring always makes me think of possibility on one hand, and failure and flops on the other. Which leads me to screwing up.
Like the first video sales letter script I ever wrote. A total flop. But I never actually found out because the client never ran it…and I took part of that failure onto myself–or more like into myself.
I had to learn–sometimes the hard way–how to separate who’s responsible for what part of a project, and who controls what, and who controls none of it.
As a copywriter, do I guarantee results? Nope–I can’t predict the future (and I’m fond of saying, “if I could, I wouldn’t be here.”)
If you read my fiction, can I guarantee you’ll be interested? That you’ll want more? Probably not.
But does that mean I’m a bad writer, or that you’re just a cruddy reader who’s got it out for writer geeks with glasses? Probably not, either.
Screwing something up, or doing it not as good as you could or should have, won’t make you better at something, unless…well, unless two things:
You learn from the screw-up. Kinda obvious, I know, but there are some mistakes I’ve repeated because there are times I haven’t done something in a while (and that escapade in third grade involving water and tile wasn’t one of them).
You try again at the thing you screwed up. This is the hard part, the rotten part, at least for me. I hate making mistakes. As the kid who was driven to do great in school, I always have. Problem is, nobody’s perfect. Second problem is, not a lot of people will tell you that in life, a lot of times there’s no one “right” way to do something. (Sometimes you’re better off figuring out how not to do something to help you or clients narrow things down).
I’m not into giving up at all, but sometimes it’s super hard to think about a different outcome when all you can see in front of yourself is a flopped project or idea.
That’s why you (and I’m at the top of the list here too) need to train to see what’s beyond–to possibilities you can’t see yet, because they’re not directly in front of you.
Kinda like without rain and mud, grass would almost always be brown and dead.
Do you find that there are lots of failures before success, or for you, is it the opposite? Drop me a line in the comments–I’d like to know.
Until next time,