Planning for Muddy Shoes Isn’t the Same as Muddy Shoes…

How’s your week been so far? Mine’s been pretty good, if a little unusual. I’m getting into writing scripts for explainer videos, and dealing with client edits on that front, which is kinda okay (but for some reason I’m wondering why I got turned loose on client edits for this project and not the previous one…but oh well).

Anyway, let’s get to it.

I was out and about doing a little shopping yesterday, and it was raining–hard. Guess the equation from my last post kinda held out.

In April it’s supposed to rain, though–that didn’t mean I’d planned to have muddy shoes yesterday, either.

Which leads me to the point-ola…

Sometimes things that are unexpected happen, even though we’re trained to expect them.

Like clients asking to revise things, even though you thought they were somewhat okay to begin with (but it almost never is, and things can always be improved).

Same thing with having a promotion go off the rails, or flop horribly, when you thought everything was going to be okay (which is again, what testing is for).

These types of things do happen (and have to me, obviously), and I have to tell myself (and remind myself to tell myself), “they’re just trying to improve things, and things can always be better.”

That goes for fiction, emails, cover designs, and what-have-ya–anything creative.

The only problem is crossing over into the type of obsessing that leads to nothing getting done, which is the opposite side of the swing on this (and a subject for another post).

Tomorrow is Triple F, be sure to stop by.

Until next time,



About Ty Mall

Thanks for stopping by. I've almost always been interested in writing, among other things. Along with discovering pop culture, I've uncovered a lot about the craft over the past 10 years. And whether you're a fiction writer or email copywriter, I'm here to pass on what I've found out. And have a ton of fun in the process.
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