This Common Piece of Advice Is Nearly Worthless, Unless…

How’s it going? I actually took a little more time off the past week and a half or so, which is why you haven’t heard from me. But I’m back now.

Let’s get to it.

I’ve been looking into a lot of different things about marketing lately, especially with books/stories, and pro services (because I’m looking into how to do things better with my own fiction and writing biz).

Something that struck me as odd is the advice to “do whatever works for you.” I know I give that advice…

And it could be all wrong.

Why?

It’s based on assumptions. I’m assuming that whoever I’m talking to knows themselves well enough (or can ask the right questions) to figure out what might work for them. Which leads me to assumption #2: whoever I’m talking to has had enough experience with things that haven’t worked for them to determine what can or might work for them based on their personality, strengths, likes, passions, what-have-ya.

And sometimes these assumptions ain’t true. These two things work together, to be sure. For instance, there are experts on cold-calling out there. I’m not one of them. I’m on the verge of sweating when I’m about to talk to a prospect for a strategy call, and they want to help me help them, usually.

Prospecting isn’t some adversarial, rawr-rawr situation that involves a lot of snarling and slavering from both parties as they circle each other, either. They’re interested in solving a problem, most of the time, and other people want to be there to get them that solution.

I just prefer to have interested parties (or semi-interested parties) contact me, or to contact them through non-face-to-face or voice-to-ear means to start with.

So cold calling people isn’t something I would choose to do, because I’m more introverted. But there’s always room for growth (that’s why I want to start doing more videos and livestreams for different things–to get used to speaking out more and being in front of the camera, sometimes).

Drop me a line in the comments and let me know what you’re thinking on this’n.

Until next time,

Ty

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About Ty Mall

Thanks for stopping by. I've almost always been interested in writing, among other things. Along with discovering pop culture, I've uncovered a lot about the craft over the past 10 years. And whether you're a fiction writer or email copywriter, I'm here to pass on what I've found out. And have a ton of fun in the process.
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