The week’s kinda flown by, hasn’t it? Anyway, let’s get to it. And don’t pay too much attention to the lingo…I will connect this all to fiction and copywriting, too.
Despite the fact that I’m very interested in Star Wars and its universe, it took me two years or a bit longer before I figured out today is Star Wars Day (it’s unofficial).
One of my favorite Android games is Star Wars: Galaxy of Heroes. So much so, that I’ve blogged about it, or aspects of it, for MMOGearFinder (under the username wtemradio).
But it didn’t start out that way.
When I was about 10, I was over at a dude’s house who lived in the same town I did (yep, during two short stints in my life, I actually lived in a town–with neighbors and everything).
This guy was kinda a nerdy-type kid, like I was, and loved to play video games. He introduced me to the original Final Fantasy (or maybe it was number 2).
And I thought it was the dumbest game in the world.
Wandering around, waiting to get attacked, and then when you were being attacked, swords appearing out of nowhere that symbolized what you were supposed to be doing…but all the characters did was march in place. Ugh.
For the unaware, turned-based games are similar to Revolutionary War reenactments–lines of guys stand across from each other and attack…that type of thing. In the games, you don’t control things like dodging or blocking.
I was used to games like Super Mario and Legend of Zelda where things actually came your way to bump/push/kill the character, so maybe that was part of my initial disdain for the whole Final Fantasy thing.
Funny thing is, I have no idea what changed, or when things changed over for me (although there are still some turned-based RPG games I won’t play, if they’re too similar to the Final Fantasy mold).
As for Star Wars, for years and years I wasn’t aware of it a whole lot, and didn’t care. Then my brother came along, got interested in it, and somehow I got sucked into it, too. I don’t really remember when that was. I do like a good story (although everyone knows that certain aspects of certain movies in the series could have been done way better).
So, I read a few good novels, watched a couple movies (Rogue One being the latest), and I’m part of the Star Wars universe myself, to an extent.
And that’s how this ties in, actually. If you’re writing fiction or copy (or both), you’re building a world that your readers or prospects need to be introduced to. For fiction, that’s everything from a reader’s background and problems, to their environment. For prospects, that’s more like a world that includes your product and/or service and doesn’t include the problems that your prospect had before they encountered you and your solution.
In both cases, they’ll use their own experience to interpret what you’re telling them…unless you show them they need to set that aside for a bit (like a fictional universe that includes colonizing the planet Mercury). And if you’re making things up, you have to go at a pace so that readers can follow (for me that means keeping enough familiar stuff that your readers can bond with your characters as both character and reader discover what the heck’s going on).
On a more copywriting-ish front, people have to be shown the same idea or product multiple times before they take action (kinda like me watching different Star Wars movies and playing several Star Wars themed games over the years). As long as they’ve expressed interest, of course (brainwashing is frowned upon and criminalized in most jurisdictions I’m aware of).
Now you’ve got it…my partial transformation to Star Wars junkie. Not a super-fan as much as some, and I take things one at a time, but I do enjoy the franchise, to be sure (Disney’s treatment of Star Wars’ EU would like be the subject of another post–or a whole other blog).
Tomorrow is Triple F and another prompt. Be sure to stop by.
Until next time,