How’s it going? A couple posts back, I talked about how ideas for stories, emails, or what-have-ya didn’t have to be big at all.
And I’d like to do that today…turn a small idea into something bigger.
Today when I was out shopping, it rained a lot.
There’s your idea, and it’s true, at least for me, today. The fact that rain gets me down is true, too, sometimes.
But me being sad about rain is not a good blog post or email–there’s no punch to it. Ho-hum.
We have to relate it to something else, and ask and answer relevant questions for the reader about why they should read, and how it would help them out in the long haul.
So I’d say something like this:
I did some shopping today, and it rained a lot. Rain usually gets me down, but then I remembered that rain makes things grow. Sometimes people go through hard times, which ends up helping them grow, most of the time.
Only I’d draw it out a little further, with more examples, because that seems a little short for a post–not enough pop in there.
Nearly everybody on earth has been rained on at one point or another. Even people in the Midwest, where I live.
One of the only things that can’t be duplicated in my account of being rained on today is the “me” part of it. Only I can tell you about what I felt about it, and I’ll have unique connections I’ll be making to rain, fiction, and more as we went along in the post (or email, if I were writing this for a client).
Which is where all the shine would come from–I could make it funny or horrible or anything else (because I wore my Skechers that have the mesh in the top part of the toe, I’m glad I didn’t step in puddles). Or I’d say the rain came in waves, and I didn’t get as soaked as I thought I was going to.
I might also throw in some conflict if this were fiction–the rain affected the internet, and I’d only just gotten a piece off to a client before weird stuff started happening (also true for me today).
But the ultimate part of the email or story is that you have to have a friendship/acquaintanceship/relationship with me so that you care that it’s ME telling you this story of rain and not someone else.
That’s how you’d stand out…being you. It’s cliche, everyone knows that, right?
But do people actually DO what they know?
People have told me that over and over again–to be me, and that’s the key to standing out. Sometimes I need to repeat it for my own benefit, that’s for sure.
I also have to make sure you’ll benefit from reading, so you’ll come back over and over to see what I’ve got to say–even if that’s just to be entertained, and you don’t actually buy anything I have to promote, as I sometimes do.
So if you get stuck on any part of a fiction or copy assignment/gig/fun stuff, just start with a little idea, and inject some YOU into it, and see where you end up. And remember to smile and laugh about it, too–humor helps, even when you think you’re flopping.
Until next time,