Start Your Sniveling: Why Complaints Are the Lifeblood of Fiction and Copy…

How’s your week been so far? I’ve been working through a copywriting/marketing challenge via Facebook with a group of writers, and it’s been great so far. I’ll start a bit of outreach today.

Anyway, let’s get to it.

One of the most powerful ways to get ideas (linking to yesterday’s post) is actually listening to people whine about their problems.

Or complain, moan, cry, mumble, or what-have-ya.

Maybe I covered this in a previous post–if I have, I don’t much care.

If you’re a fiction writer, one way or other, problems are going to serve as the foundation of everything you’ll be doing–setting is where the problem is solved, and character is who’s solving that problem (after they realize they have it–which they may not, to begin with…but they will realize why some part of their life feels like crap).

If you’re a copywriter, and you’re persuading with emails, sales letters, and more, and you know what your prospects’ problems are and how to solve them, or what to put in front of them so they can solve that problem, man, it’s like people can’t enough of what you have to tell them. (Provided people will pay money to have the problem solved–whether that’s something they put into action, or ideally, pay someone else to do for them).

Conflict is what makes life interesting for your readers–they have to find out what’s going to happen. As long as they care about the character you created, they’ll be more motivated to read til the end. Conflict is also what frustrates people in the real world, which is why they pay to have them cleared up, if at all possible.

That’s why I made it so a lot of the prompts in my book focus on problems generated by the environment or circumstances (or by the character themselves).

You can find out more over here:

Tomorrow is Triple F. Be sure to stop by.

Until next time,



About Ty Mall

Thanks for stopping by. I've almost always been interested in writing, among other things. Along with discovering pop culture, I've uncovered a lot about the craft over the past 10 years. And whether you're a fiction writer or email copywriter, I'm here to pass on what I've found out. And have a ton of fun in the process.
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