How was your weekend? Mine was really good–we had a short shopping trip, so no papers or comics. But it was Mother’s Day, which was cool.
Writing fiction (and copywriting) are both about persuasion, because both types of writing are about meeting people in a familiar place or circumstances, and using those things to take them to where they’ve never been before.
And Mother’s Day brought that home for me for a couple reasons.
A guy on Facebook posted a meme for Mother’s Day that said “Accidentally said hi to my mom in person on Mother’s Day instead of making a post on social media.”
Hmm. Okay, good. We all have different experiences, that’s for sure. Most of the year, my cousin lives 1,000 miles away from her mom, so she doesn’t have a bucketful of alternatives to the social media thing, I don’t think.
And then there’s the other side of things–people who want to spend time with their mom but can’t…
Like the Facebook friend of mine whose mom died when she was 4.
Or the blogger I follow on WordPress who lost her mom when she was 11.
Not only that though. I have two other friends on Facebook–one lost her mom last month, and the other lost hers just last week.
That’s unimaginable pain, I’ll tell you right now.
How you’d start a conversation about moms may be the same, but you’d go to different places with the meme poster I mentioned than with the friend who lost her mom last month, wouldn’t you?
It’s the same for people who are in your life more often than others–you talk to them about different things than you would friends you talk to every other month, or what-have-ya.
Those kinds of details–knowing what people like, who they are, what they spend their time doing, what hurts their feelings–are the kind of details you can bring out of your characters or your prospects to make what you’re saying more believable and you more trustworthy, as long as you’re sincere.
That goes for your characters who are 21,000,000 light years away from Earth on a planet you made up based on a nebula you read about in a science book. And your prospects who are struggling with the kind of problem they don’t want to tell anyone about for some reason.
That’s a little of what Mother’s Day brought home for me this year. What about you? Drop me a line in the comments. What about me and my mom? Well, I go shopping with my mom every week, and that’s a special thing.
Until next time,