How was your weekend? Didn’t get papers or comics this weekend, but I got trained by accident in something that I forget from time to time, that I think may be able to help you out with your fiction and copywriting.
The fluorescent light the landlord put over the stove burned out its bulb. That meant going to Wal-Mart or somewhere to get a new one. Which meant measuring it first.
Thirty-five inches. End to end.
Went to Wal-Mart, and the only thing they had that was close was 36 inches–one too long. Ended up going to a hardware store closer to home, and told a guy there what happened. He said that 36 inches is the standard size, and that included the pins on the end of an otherwise 35-inch bulb.
Writing can be like that, no matter if you’re writing fiction or copy (writing to persuade/inspire action).
There are some times you’ll need to have sweeping, whole brain revisions or edits of something, so much so that it seems like you’re pulling your hair out of every place you’ve got it.
Other times, a little bit is all you need. It could just be changing one word of your subject line, or coming up with a different way for a character to make one decision (provided it makes sense, of course).
Just like that one inch of pins on either side of a fancy light bulb.
Until next time,