How’s it going? I was out running errands today longer than I thought I’d be, but I’d like to talk about something else, at least for now.
Let’s get to it.
I go into stores a lot to buy things. I’ve noticed that in a lot of different stores (especially the grocery type), they play ads for different stuff (which I should also get to in another post).
They also play music.
For some reason, maybe it’s just me, I’m noticing that they’re playing a lot of regret/wistful type love songs nowadays. I can’t really nail down titles for you too much, I just notice a lot of sad chords and hopeful thinking being thrown around.
And it made me really conscious of the season–summer–that we’re going to be coming into (or as Wikipedia schooled me on the other day, are already officially into, like right now).
I think that’s the point, though. That music somehow created in me that same type of yearning that the characters in the piece are experiencing, just because I listened to it. I was putting myself in their shoes without thinking about it (I don’t know if being a musician and a sometimes unnecessarily emotional dude helps with that or not).
This is the type of thing you want to do with your emails, short fiction, and what-have-ya. You want your readers, prospects, or client’s prospects to be with you every step of the way.
First they have to know and like you though (relationship and reputation, at least in your small corner of the Entire-net).
Then you have to prove that you value and know them with the info you provide (even if that info helps them solve a problem or entertains them, and it’s something you sell).
And only then, if you do your craft well, will they stick with you. At least that’s my take on it. There’s a writer I know of who actually listens to different pieces of music to laser in on different emotions while he writes, which is another, more specific angle.
But in the end, pick the fewest details that paint the biggest picture, and go, go, go.
Until next time,