The Copywriting Superpower My Brother Probably Already Knows He Has…

How’s your week been? It’s still super hot here, at least for now.

Let’s get to it.

This is a bit of a continuation from yesterday, to be honest. I thought of another important aspect of my brother’s personality. I think if you can adopt it too, it’ll help you get miles ahead in your fiction writing and copywriting.

My brother does this thing (it’s mostly for gags and to kinda torture me, if I’m the subject) where he turns this innocent-sounding thing into the most horrific thing you can imagine with just a few tweaks.

And it usually starts with knowledge of his subject (in this case, me, but he does it for almost everyone he knows well).

It goes a little like this:

I mention a great conversation I read inside a Facebook group, or something like that. I’m trying to catch myself doing this and not do it, but I happened to mention the hair color of the original poster.

And he says, “Thank God she wasn’t blonde?”

Sigh…you can read more about that one on Why Do You Hate Blondes?

That’s usually how it starts–my brother supplies conclusions or thoughts based on where he thinks people could go in their thought processes. That’s also why he has to know a lot about people before he does this type of thing (which he actually talked about in his own blog post, which he called “Shamanism in the Workplace“).

Very cool to watch when he does it, but hard to endure (you can trust me on that one–or maybe we could do a Facebook Live together and rule the Entire-Net with a live demo or three, I dunno).

As you can see, this is more than coming at an idea from more than one angle–that’s how it starts. This is actually supplying the direction for the conversation itself.

It’s this weird, funny blob of conversation, which gets you to laugh, and then think, and they by the time you realize it, you’ve learned something and it’s too late to go back.

That’s just like writing itself. If you can get someone’s mind to open, and think differently about their circumstances, problems, or what-have-ya, you’ll be on your way to helping them out.

Or getting them to step further into your fictional world to entertain them…so they can eagerly anticipate reading more of your work later.

Tomorrow is Triple F, be sure to stop by.

Until next time,



About Ty Mall

Thanks for stopping by. I've almost always been interested in writing, among other things. Along with discovering pop culture, I've uncovered a lot about the craft over the past 10 years. And whether you're a fiction writer or email copywriter, I'm here to pass on what I've found out. And have a ton of fun in the process.
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