Keep Your In-Betweens Clean…or How I almost Missed a Wedding…

How’s it going? Last post, I mentioned I’d tell you how I almost missed the wedding I traveled about 800 miles to go to (and how you can incorporate that into writing, whether you write fiction, copy, or both).

Let’s get to it.

So the big day for my cousin arrived, and we piled in the car to go over there, printed directions in hand (er, folder).

We decided to follow an uncle and aunt over to the place because they had GPS, we didn’t, and why not, you know?

So we get to this one part of it…

Our directions say to go left, and their GPS says to go right.

So, just so that someone would get there eventually, we decided they would follow their directions, and we would follow ours.

We’re zipping along like nobody’s business, trying to find this place. There’s a sign that matches the name of the place we’re supposed to go, but we end up blowing by it anyway. The only way we knew that is because we reached “Street X,” as in “If you reach Street X, you’ve gone too far.”

All right, so we turned around, and finally found the place.

In the center of a mini mall. Next to a bunch of stores. Even after we found what we were looking for, we weren’t sure. I don’t think I’d ever seen a church without a steeple or gravestones in sight.

I think what saved me here was seeing a wooden sign with a rhyme out front that mentioned tying the knot, and the part inside that looked like two people were getting married in a few hours.

And one of those little stand-up signs that said “Wedding and event parking.”

Otherwise, I don’t think I would have ever known (there are some times it feels like a running gag, but it seems like there have been quite a few posts that start off with me being clueless about something).

All in all, I’d call turning a sporting goods store into a chapel ingenuity, no doubt.

So, on to the point-ola…this is like fiction, copy, and what-have-ya all over again. You’re the printed directions. You know where you’re going to end up, and how to get there. If your prospect or reader has never heard of you, they don’t.

And if they have, and you’re doing something new or something they haven’t seen, they still have to follow.

Even if Point A and Point B are made super-clear, if your reader can’t follow you zagging and zigging, they’re going to get lost.

Lost readers = confused readers = don’t-stick-around-too-long readers.

This was brought front and center to me just yesterday, don’t worry. I should have edited more before I zipped the email off to the client, but I didn’t, and I paid for it. Not in dough or anything, just losing a little metaphorical face.

The thread through my email was broken and a little dingy, and my client had trouble following it. So I had to dust it off. Before I could do that, he gave me a rewrite, and a good critique vid, which I studied, but that’s the subject for another post.

If maybe you’re having trouble with your writerly direction for a character sketch, email subject line, or things aren’t flowing, maybe it’s your in-between parts of what you’ve got that need to be dusted off.

Drop me a line in the comments with your thoughts on this–I’d love to hear it.

Tomorrow, we’ll be taking a look at a certain dude with a confusing name (or it seemed a bit like that at first, in just one part of it).

Until next time,



About Ty Mall

Thanks for stopping by. I've almost always been interested in writing, among other things. Along with discovering pop culture, I've uncovered a lot about the craft over the past 10 years. And whether you're a fiction writer or email copywriter, I'm here to pass on what I've found out. And have a ton of fun in the process.
This entry was posted in Fiction and Copy Decodes and tagged , , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.