What Virtual “Welcome Back” Gifts Can Teach You about Business

How was your weekend? Mine was good, and I know I’ve been off the blog for awhile, that’s for sure, and I’ll be slipping in details about my Missouri trip (or parts of it) throughout the next week or so.

Today I want to talk about something interesting that happened to me when I got back.

Let’s get to it.

For those of you who don’t know, in addition to being an editor and writer, I’m also a gamer. And since I was in a place with sketchy internet for the most part, that meant skipping gaming entirely (something I actually did not die from, I know).

When I got back, I found out a couple of the games gave me gifts to welcome me back–just gold, gems, or what-have-ya. Stuff I could get on my own, for sure, but it was still appreciated (and it works on the same principle as what I call “the apology gift,” which is usually given out for after glitches and bugs get fixed, because everyone’s been inconvenienced by something).

The thing about these gifts is, it costs the company/developer/who-have-ya nothing to create–just a little programming here and there, and bam, a little something special for subscribers and other people they value.

The point here is that marketers can do this too–even fiction writers can. Things like ebooks, audio files, cheat sheets, and more can go a long way to bringing people into your world, and keeping them there.

And they don’t take that long to create (as long as you don’t play me and stress about every aspect of it).

Until next time,



About Ty Mall

Thanks for stopping by. I've almost always been interested in writing, among other things. Along with discovering pop culture, I've uncovered a lot about the craft over the past 10 years. And whether you're a fiction writer or email copywriter, I'm here to pass on what I've found out. And have a ton of fun in the process.
This entry was posted in Creativity, Inspiration, Motivation, Fiction and Copy Decodes, My Journey and tagged , , , . Bookmark the permalink.

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