How was your weekend? Mine was good, and I know I’ve been off the blog for awhile, that’s for sure, and I’ll be slipping in details about my Missouri trip (or parts of it) throughout the next week or so.
Today I want to talk about something interesting that happened to me when I got back.
Let’s get to it.
For those of you who don’t know, in addition to being an editor and writer, I’m also a gamer. And since I was in a place with sketchy internet for the most part, that meant skipping gaming entirely (something I actually did not die from, I know).
When I got back, I found out a couple of the games gave me gifts to welcome me back–just gold, gems, or what-have-ya. Stuff I could get on my own, for sure, but it was still appreciated (and it works on the same principle as what I call “the apology gift,” which is usually given out for after glitches and bugs get fixed, because everyone’s been inconvenienced by something).
The thing about these gifts is, it costs the company/developer/who-have-ya nothing to create–just a little programming here and there, and bam, a little something special for subscribers and other people they value.
The point here is that marketers can do this too–even fiction writers can. Things like ebooks, audio files, cheat sheets, and more can go a long way to bringing people into your world, and keeping them there.
And they don’t take that long to create (as long as you don’t play me and stress about every aspect of it).
Until next time,